10 Jul A Guy, a Dream, and the Birth of an Agency
Justin Moss is a dreamer of the day. A man of action who looks at things with wide eyes. This, is a great thing. After all, a man can’t change his surroundings and make his dreams a reality if he can’t see them. His wide eyes lead him to create things others wouldn’t dare. A perfect example of Justin’s dreamer mentality can be traced back to his time in Boynton Beach, Florida.
Justin was a man on a mission, conducting business to bring about the next big event. Moss, along with his business partner Todd Ross, founded Shutdown Productions, a production company that put on live events. Moss and Ross put together Beyond 2002. It was billed as “The Ultimate 3 Day Music and Extreme Sports Festival.” It was an eclectic blend of rock, rap and techno mixed with Extreme Sports. A crazy, cool blend of hipness and creativity. Sort of like the guy himself.
Justin wanted to put something together that he would go see. He wanted fest-goers to have an experience they would never forget. He wanted to inject his brand of energy and “juice” into this project. He employed his vast bag of tricks to entertain the crowd, get the job done and leave the audience with a personalized experience. Unbeknownst to him, this is where The Pineapple Agency was conceived.
Event marketing isn’t just about the event itself. It’s about the spectacle. It’s about showcasing the brand. It’s about seeing the faces of consumers as they step into their own personal experience. Justin gets that and he owns it. He wants The Pineapple Agency and its clients to create brand advocates. Fans who will remember their experiences and remember how they experienced them. It harkens back to Beyond 2002; Giving the people what they want, when they want it.
His experiences give him the credibility and knowledge to know how to move the crowd and keep them coming back for more. His Ideas are never too wild or outlandish. Outside the box thinking leads to one-of-a-kind solutions. They spark the innovation needed to move the needle and shift the conversation to what brands are doing and how they’re doing it.
The Pineapple Agency delivers big, bold campaigns for brands, inspired by Justin’s big, bold experiences. The experiences today may be different, but the dream lives on through Justin and Pineapple.