Sport Archives | The Pineapple Agency
13
archive,category,category-sport,category-13,ajax_fade,page_not_loaded,,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-5.1.1,vc_responsive
 

Sport

Sporting events get no bigger than The Olympics. A colossal world-wide spectacle, the Olympic Games feature supreme athletes. There’s also no shortage of media messaging. Brands are looking to create a Michael Phelps-sized splash with consumers. And what does grand spectacle need but more grand spectacle....

This recent experiential brand activation in Stockholm, Sweden, unsuspectingly confronted pedestrians with a challenge from Reebok. In order to promote their new shoe, the Reebok ZPump 2.0, the company set up a display case full of shoes that also had a speed camera. The challenge to the consumer was...

In recent years, brands have started placing higher importance on creating activations that center around sporting events throughout the world. Brands such as Bud Light and Microsoft have utilized sponsorships and experiential activations to tap into a specifically targeted market of consumers who are extremely loyal...