Blue Sky Soda wanted to host a farm to table dinner for 75 local influencers immersing them in the BlueSky soda brand for a night of good food, good drink, good company, and an even better experience.
Their hope was to inspire the influencers to share content from the event with their followers.
Bring together 75 influencers for a night of high-end food, drinks, and Blue Sky all natural soda.
The Pineapple Agency set out to find the perfect venue for a farm to table dinner on a Wednesday night in July. After plenty of site visits, TPA landed upon the Lyons Farmette, a beautiful farm in Lyons, Colorado complete with herbs, flowers, vegetables, chickens, alpacas, and honey bees.
TPA handcrafted a list of 75 influencers local to Colorado that included bloggers, musicians, and pro athletes. Influencers were sent beautiful invitation in the mail describing a night of eating, drinking, dancing, soda, and unforgettable memories.
TPA hired Justin Brunson, one of Colorado’s top chefs to create an extravagant six course menu using some items from the farm and Blue Sky Soda. TPA hired Nate Camelio, one of Colorado’s top mixologists to create custom cocktails using Blue Sky soda which were served out of a Blue Sky Soda food truck.
The farmette was decorated in subtle Blue Sky branding around the farm with chandeliers, truck magnets, and yard signs. Experiences were sprinkled throughout the farmette in the form of soda scavenger hunts, a singing little girl that sounded like Johnny Cash, trivia with the chef, and farm tours.
The event was a huge success. The atmosphere, food, and drink were nothing short of impeccable and the influencers had an amazing night. Every single influencer posted about the night using Blue Sky sodas hashtag, #rootedinreal. From the social media posts, Blue Sky soda received almost 1 million social impressions and 75 new brand loyalists.