Experiential Marketing
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Experiential Marketing Tag

The beer, wine and spirits industry is evolving. There is a consumer trend toward premiumization in spirits, more consumers are drinking wine for its diverse flavor profiles and there’s a shift toward higher-quality beers, which has stimulated growth among craft brewers. In fact, Eugene Kashper, the...

This recent experiential brand activation in Stockholm, Sweden, unsuspectingly confronted pedestrians with a challenge from Reebok. In order to promote their new shoe, the Reebok ZPump 2.0, the company set up a display case full of shoes that also had a speed camera. The challenge to the consumer was...

In recent years, brands have started placing higher importance on creating activations that center around sporting events throughout the world. Brands such as Bud Light and Microsoft have utilized sponsorships and experiential activations to tap into a specifically targeted market of consumers who are extremely loyal...