Game of Thrones | Experiential Marketing Strategy
Game of Thrones - HBO uses cutting-edge, experiential marketing strategy, and unique experiential activations to transport fans into the world of Westeros.
experiential marketing strategy
17172
post-template-default,single,single-post,postid-17172,single-format-standard,ajax_fade,page_not_loaded,,qode-theme-ver-11.1,qode-theme-bridge,wpb-js-composer js-comp-ver-5.1.1,vc_responsive
 

Game of Thrones – Experiential Marketing Strategy

Game of Thrones – Experiential Marketing Strategy

The wildly popular television program, Game of Thrones, returns for its highly anticipated sixth season on April 24. HBO has been flexing their marketing muscle to transport their millions of fans into the fantasy world of Westeros (and Essos) with the use of cutting-edge, outside the box experiential marketing strategy and activations. Take a look at how the show has implemented online and offline experiential marketing catch the eyes, imaginations and, of course, wallets of millions.

360 view of intro video

The title sequence of Game of Thrones has become an iconic part of the show as the viewer is treated to a birds-eye panning across the ever-growing map of the Game of Thrones universe. Using 3D video technology, the show invited users to immerse themselves in the world by allowing them to manipulate the point of view and explore the realm first-hand.

Game of Thrones and their experiential marketing strategy

 

Art The Throne

In this online video series, HBO introduced 5 artists who are commissioning works based on their interpretation of iconic scenes in the series. The installations were unveiled on April 20 in New York City.

Iconic scenes in the series for marketing activations

Siri

Even Apple’s doting (although sometimes sassy) digital personal assistant, Siri is showing her fandom for the show.


Do you watch Game of Thrones - Siri

Season 5 DVD Release

Previously, HBO unleashed dragons in major cities across the United States to create hype for the release of the season 5 DVD box set. While there weren’t any real dragons (sadly), these immense installations made it look as if a dragon had crashed down with visual skid and claw marks with displaced street lamps and trash cans. The experience ended with a special outdoor screening of a twenty-minute film and an appearance by one of the show’s stars. Share worthy moment indeed.

Dragons in major cities experiential marketing strategy

With all these teasers and activations, we can not wait for the first episode on Sunday. We will you be watching to see how HBO’s experiential marketing strategy will come to life.