sonos brilliant sound experience

4 Experiential Campaigns That Killed It Without Using Facebook Ads

sonos brilliant sound experience
Photo credit: design-milk.com

One of the biggest challenges that marketers face is deciding where to allocate their budget. We’ve seen global brands like Patagonia, REI, and Adidas pledge to join the #StopHateForProfit campaign against Facebook and pause all ads and ad spend on the platform in July. 

With brands pledging to #SHFP, retail on its way back up after the pandemic, and brand authenticity more important than ever, now is an opportune time for brands to utilize experiential marketing. We put together a list of four notable experiential campaigns that yielded impressive results without ever using Facebook ads. 

#1 The Under Armour Drone Drop

Agency: The Pineapple Agency

It’s 2018 and Under Armour and Steph Curry need an exciting way to deliver the new Curry 4 sneakers to an already saturated market. On a windy day in San Francisco, 10 drones were launched off of yachts, each carrying a pair of Curry 4 shoes. Fans used an app to uncover hidden drop zones that were located throughout San Francisco. They arrived at the drop zones to place their sneaker orders on iPads and within minutes the drones dropped the sneakers directly to fans. 

This campaign went viral, earning 16M social media impressions, 119M media impressions, 25k leads captured, and Gold at the annual EX Awards for “Leap of Faith.” It delighted fans and had the ultimate “cool” factor without spending a nickel on Facebook ads. 

Smart Marketer Takeaway: 

The right brand, idea, and experiential agency can partner to generate noteworthy results without using paid media. That’s the value of creating an experience. You’re not only looking at viral video views and quantitative returns, but you get key insights on consumer behavior in real-time. 

Photo credit: design-milk.com

#2 Sonos’ Brilliant Sound Experience

Agency: Anyways

Sonos partnered with Google Assistant to show that their products went beyond sound, and that music is a multi-sensory experience. Sonos launched a three-day experience with interactive installations in NYC that focused on sound, music, and light. The “Physics Room” utilized hundreds of strands of individual lights to demonstrate the unique experience of every performance. “The Structure of a Song Room,” featured sculptures with hidden stems in each. As viewers explored the space, they would hear different strains of the song based on the sculpture they were near. 

While this could’ve been just another opportunity for participants to get a cool Instagram photo, Sonos went above and beyond to incorporate the latest technology to entertain and educate consumers on the dimensions of sound. The event’s free tickets were sold out before the doors ever opened. More than 3,300 people attended and it attracted a wide range of press from the New York Times to VICE to AdWeek. 

Smart Marketer Takeaway:

Consumers are looking for meaningful, educational, and authentic experiences with brands. Gen Z has more than $140B in spending power in today’s economy and they are attracted to brands that have honest and authentic identities. Lean in to experiential to help tell the truth about your brand and what you care about. As we’ve all seen in 2020 thus far, brand transparency is more important than ever. 

Photo credit: news.yahoo.com

#3 Virgin Galactic Spacewear System Unveiling 

Agency: In-house Virgin and Under Armour teams

Press events are the ultimate opportunity for a brand to utilize experiential marketing tactics, which are the most effective way to ensure people can recall your brand’s story. Virgin Galactic and Under Armour teamed up for a proprietary spacewear apparel line and unveiled the spacesuits inside an indoor skydiving tunnel. The suits were revealed by skydiving world champs performing a dance in the air in the zero-gravity simulator and it was later revealed that Richard Branson was one of the air dancers! 

This event offered attendees a first-of-its-kind fashion show and let them see the commercial spacewear system before the rest of the world. The effort generated more than 2.5 billion impressions without any kind of pre-event promotion or advertising on Facebook. 

Smart Marketer Takeaway:

Influencers (like Richard Branson) should always be considered as a tactic for your experiential strategy. With more people at home researching brands’ responses to the pandemic, influencers have the ability to reach your audience quicker and without boosted promotion. 

Photo credit: nbc25news.com

#4 The Oscar Mayer Wienermobile

Agency: McGarryBowen, Olson Engage

Lastly, you can’t talk about the history of experiential marketing without mentioning the OG – the Oscar Mayer Wienermobile. Over thirty years ago, Oscar Mayer created the Hotdogger program, where recent college graduates apply to be selected to operate a Wienermobile. Since then, it’s gone viral, been offered as an Airbnb stay, and there are thousands of applications for Weinermobiles each year. 

When the Weinermobile launched decades ago, Oscar Mayer relied on experiential marketing in its purest form by using guerilla marketing tactics and emotional connections to drive brand awareness. The brand understood the importance of forging a connection with the public and generating lifetime value over immediate sales ROI. Mark Zuckerberg was three years old when the Hotdogger program launched – needless to say, the students did not find out about the opportunity via Facebook.

Smart Marketer Takeaway: 

Strive to be authentic as a brand, especially in today’s climate. Oscar Mayer is successful because they have never wavered in staying true to who they are and the marketing strategies that work for them. Guerrilla marketing done right is a polished skill and brands should utilize experiential agencies for the right execution. 

If you’re a brand that’s pledged to the #SHFP campaign, have you considered new ways to allocate your marketing funds? Experiential marketing is ripe with opportunity because it can break through the noise, connect with consumers directly, and get your company the insights it needs for future campaigns. With the right experience design, you can be the hero of your brand’s marketing team and execute creative ideas and strategies for your brand in a post-pandemic world. 

Are you looking to build brand awareness, but don’t know where to start? Sign up for a free brainstorm session with Pineapple’s top creative minds. 

3 reasons experiential marketing is a great value for mid-sized brands 

For mid-size brands, experiential marketing is not only possible, it’s a must. Experiential marketing is a growing trend that lets brands bring immersive, interactive experiences to consumers. The experiential marketing campaigns of brands like Frito Lay and Adidas have shown how big brands do it, and this booming marketing trend is possible on a mid-size brand scale with our nimble creative team. Let’s focus on 3 key factors of why experiential marketing is not only necessary but affordable:

Experiential marketing is designed for amplification

Experiential marketing is designed to build an emotional connection between consumers and products through immersive experiences or interactions. Personal interactions create immediate response and feedback. Engaging, memorable experiences also lead to organic social media sharing which greatly increases the value of experiential marketing. Consumers share experiences on social media, but they do not share ads or billboards.

Chipotle just crushed the experiential marketing game by launching its #FlipYourLidChallenge which encouraged users on TikTok to flip their burrito bowl lids using the base of the bowl. The challenge went viral thanks to early engagement from big TikTok stars, and the rest is history. The activation only required a few key video placements and an enticing prize, and participants had to buy a delicious burrito bowl in order to participate. Talk about a win-win!

Creativity drives results

Perhaps the greatest feature of experiential marketing for mid-size brands is that personal experiences cost a fraction of a thirty second Super Bowl commercial and they deliver much higher engagement rates.

When it comes to experiential marketing, event planning and creativity are essential. Mid-size brands have a unique opportunity to engage with their consumers in a personal way by meeting them where they gather. That might be at an event, or it might be on the pages of certain social media personalities.

Be strategic. A smart strategy connects your target audience with your products in an interactive way. Keep it simple and whimsical. Think about the Chipotle challenge. With nothing more than a smartphone camera, a burrito bowl, and some gift card prizes, Chipotle hit a Gen Z grand-slam with over 120,000 TikTok video uploads in the first week of the challenge.

Simple engagement is perfect for mid-size brands to attract target audiences, but it’s important to keep in mind the new ways to measure ROI in the experiential world. Stay focused on the end goal of creating an emotional connection between your brand and consumers. Measure engagement and brand sentiment just as much as clickthrough sales. Build your social audiences and email lists, generate organic social sharing, create brand evangelists–and get good at keeping track of these types of wins. Then the sales numbers will speak for themselves.

You can’t afford NOT to do experiential marketing

These recent statistics highlight the increasing importance of experiential marketing, which is now considered the most successful marketing tactic by industry professionals by a wide margin.

  • 74% of consumers say that engaging with branded event marketing experiences makes them more likely to buy the promoted products. [8]
  • 67% of consumers bought products straight from consumer experiences.  [11]
  • According to industry professionals, the no. 1 most successful marketing tactic is experiential/events (38.34%). This is followed by digital advertising (19.69%), content marketing (12.44%), partnerships/sponsorships (9.33%), and traditional advertising (7.25%).  [14]
  • 60% of industry professionals said that effectively reaching non-physical attendees (i.e., viewers or audiences watching live streams on social media) is critical to an event’s success.

On the other side of quarantine, people will be hungrier than ever for immersive experiences. And even during quarantine, there are plenty of ways to make a splash with audiences that are eager for good news and entertainment. Let’s create a viral video or deliver joy to frontline workers in a safe, branded atmosphere. You got this, mid-size brand. We believe in you.

5 Tips to Create a Successful Pop-Up Shop

Blog originally published by MVP Visuals

Pop-up shops have been a rising phenomenon for all types of brands for the fun and flexibility they offer.  Brands that are primarily e-commerce can test the experience of a physical retail shop without the long-term commitment; other companies that already have a permanent location can set up a temporary shop at events, or collaborate with local communities or other businesses to expand their reach.

These types of activations are also relatively accessible to brands of all sizes – meaning you don’t need a bottomless budget to make it a hit. Here are some top tips to plan and execute a successful pop-up shop for your brand.

Set Actionable and Measurable Goals

As with any marketing venture for your business, you need to have actionable goals (things you can definitively execute with the resources available to you) and measurable goals (making sure you can assess the effectiveness of your actions after the fact). 

Why do you want to test out a pop-up shop? Are you looking to increase your sales? Push a new product line? Test how your products or services resonate in a certain area? Asking yourself these important questions, and answering them, are the key first steps to planning your pop-up shop.

Location, Location, Location

The next step is, of course, choosing where your brand is going to be popping up. Location is a major factor that can make or break the effectiveness of your pop-up, just like the impact it has on permanent retail shops. The spaces available to you are dependent on your resources, but thanks to the swell in popularity with these types of activations, you can get pretty creative with your choice of venue. Some types of trendy spaces for pop-up shops include:

  • Empty storefronts. Scouting out your desired location, and you see an empty store? Vacant of long-term tenants, these spaces are perfect to set up camp for a weekend or however long you’re looking to host your pop-up shop. Connect with a local real estate agent to help you negotiate a deal on a short-term rental of a business space.
  • Inside of other stores. Sometimes referred to as “pop-ins,” this is when you coordinate with a complementary business to hold a pop-up shop inside of their store. It may be tricky to set up an initial relationship, but this can go a long way in getting you prospective customers if you’re partnered with shops they already trust and frequent. It can also be fun and mutually beneficial to build a network of support with other businesses in your community.
  • Trailers/mobile structures. These are becoming increasingly popular for brand “tours” if you want to have a more flexible way of setting up shop throughout multiple locations. Look around for companies that offer turnkey solutions for these types of structures to make it ultra-accessible for almost anyone to transport and set-up a mobile pop-up shop.

Build the Hype

You’re putting in the work to plan the logistics of your pop-up shop and what you hope to get out of it – but you need to make sure people are going to show up! Your marketing strategy is just as critical as setting the perfect location. This is where you may want some help from the pros at experiential marketing agencies to maximize your return on investment. Some critical points of a pre-marketing strategy for your pop-up shop could involve:

  • Targeted social media advertisements. Leverage platforms like Facebook and Instagram to promote your upcoming shop to users in the area where you’ll be. These social tools let you tailor your desired audience by several demographics, like age, gender, and geographic location, so you can push directly to those that will be most likely to engage with your brand.
  • Partner with social media influencers. Do you have people you consider to be “brand loyalists” in your arsenal already, or a certain social media presence who has a large following and may be interested in your brand? Reach out to them! You can set up a swap of free product for publicity, or whatever is best for you, but word-of-mouth marketing is mega-powerful on social media. 
  • Connect with local media. Local media outlets are always seeking events or topics to cover, so reach out to them a month or so in advance of your pop-up shop so they can help generate buzz in the community. 
  • Leverage existing customer relationships. If you have existing lists of email newsletter subscribers or social media followers for your brand, don’t forget to make them aware of your upcoming shop, just like you would with any other special promotion. Even though social media for businesses is becoming increasingly “pay-to-play” to garner new growth, organic content still has its impact! For emails, depending on what service provider you use and how much data you gather about your subscribers, you can even segment your audience to send an email campaign to customers closer to where your pop-up shop will be.

Prioritize Customer Experience

CX, short for customer experience, isn’t just a fancy acronym or buzzword. It’s a major driving force behind the success of your marketing endeavors. You want to sell your product and make money, but it’s been said time and time again – customers don’t buy a product, they buy an experience they get with a brand. Creating an experience for your customers is the crux of a pop-up shop’s ultimate results! Some primary focuses to enhance your shop’s customer experience can be:

  • Offering amenities and entertainment like free Wi-Fi, refreshments, interactive games and contests, and a DJ or independent musician.
  • Utilizing interactive stations like a life-size inflatable replica of your product or logo for a fun photo-op spot – group selfies encouraged!
  • Free gifts for each purchase like a sticker or tote bag; something low-cost to you, but that will add that fun little extra “thank you” customers will remember.
  • Ensuring adequate staffing levels to make sure checkout remains smooth and speedy, help is readily available, and encouraging your staff to just interact with your customers and have real conversations. People appreciate it when a brand feels human.

Not to mention, engaging with your customers in real-time is priceless to gather qualitative feedback – what people like, what they don’t, and the overall impression that they’re getting from your shop and brand as a whole.

All in all, pop-up shops are definitely no minor undertaking, but they can make major positive impacts on your brand success. Now more than ever, consumers crave standout experiences from the brands they’re considering putting money into – make sure you’re ready to give that to them.

About MVP Visuals

MVP Visuals helps brands increase their return on investment for event activations with beautiful, custom displays.

How challenger beer, wine and spirits brands can use Cinco de Mayo to compete with the big brands

Cinco de Mayo is one of America’s favorite holidays for celebrating all things alcohol. Creative social and experiential campaigns can level the playing field between upstart challenger brands and the much larger established brands in the space, especially during unique holidays like Cinco de Mayo. With mainstay brand Corona suffering during the unfortunately-named COVID-19 outbreak, there’s never been a better time for some lighthearted underdog marketing.

Cazadores Tequila is an expert at using the Mexican holiday calendar to create expanded campaign and experiential opportunities. By starting summer on Cinco de Mayo, the brand creates a “summer mindset” (aka margarita time!) over a month earlier than the traditional start of the season. “This calendar frames our celebrations and we like to say you get an extra 36 days of summer when you celebrate it the Mexican way,” says Paul McDonnell, brand director at Cazadores.

State of the industry 

The beer, wine and spirits industry is evolving. There is a consumer trend toward premiumization in spirits and a shift toward higher-quality beers, which has stimulated growth among craft brewers. Eugene Kashper, owner of Pabst Brewing Company, believes the beer category will continue to shift away from mainstream lagers and be dominated by super-premium, craft, cider, flavored malt beverages and import beers — categories that will make up 70 percent of sales by 2025 by his projections.

For years, Goliaths such as Anheuser-Busch InBev, Constellation Brands, and Brown-Forman have led the industry leveraging their massive advertising budgets. But, with consumer palettes continuing to change, there’s now an opportunity for challenger beer, wine, and spirits brands to take market share.

Get creative, not expensive 

To compete with the industry giants, challenger brands must outthink rather than outspend them. The success of a challenger brand’s marketing is about creating passion through advocacy and activation, not ad spend.

Beer, wine, and spirits brands are increasingly turning to experiential marketing to make a deeper connection with consumers. Once an afterthought to traditional advertising, experiences are now a cornerstone of many marketing plans. Anheuser-Busch knows the value of experiences and works with The Pineapple Agency year-round to create unique branded experiences that keep the mainstream beverage brand relevant in traditionally craft-leaning demographics.

In an increasingly digital world, experiential activations provide consumers a full sensory experience including the opportunity to taste and play with brands — in person. Live, face-to-face, events help brands gain visibility, entertain and educate. These activations create an emotional connection to a brand that cannot be duplicated with mass advertising.

Experiences allow consumers to develop a personal connection with their favorite beer, wine and spirits brands. They take to social media as an outlet to express their knowledge and passion. This drives word-of-mouth, which Millennials rank as the number one influencer in their purchasing decisions about packaged goods.

84% of consumers say that they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services – which makes these recommendations the highest ranked source for trustworthiness according to Nielsen.

With the right experiential strategy and execution, brands of all sizes can use events to develop brand advocates and leverage social media for unprecedented reach. Experiential is the fire and social media is the fuel that will allow challenger brands to unseat the incumbents. All it takes is one unique experience and a Retweet from the right person to take your brand viral, whether it’s on Cinco de Mayo or any given Sunday.

Where should challenger brands start? With the right experiential strategy and execution, brands of all sizes can use events to develop brand advocates and leverage social media for unprecedented reach. Experiential is the fire and social media is the fuel that will allow challenger brands to unseat the incumbents. All it takes is one unique experience and a Retweet from the right person to take your brand viral, whether it’s on Cinco de Mayo or any given Sunday.

When brands shine in the time of COVID-19

5 stats that show experiential is here to stay

Social media on phone in city

The Benefits of Combining Social With An Experiential Marketing Strategy

The business world is more competitive than ever. While the internet facilitates and simplifies many aspects of marketing for consumers, it has also leveled the playing field in a way that’s made it even trickier to stand out from the competition. Furthermore, it’s made consumers even fickler than ever. After all, if they don’t like the messages they’re seeing, they can simply click their way to greener pastures. As a result of these and related phenomena, experiential marketing strategy has quickly become one of the most effective ways to stand out in such a noisy marketplace of goods, services, and brands. When combined with social media, experiential marketing strategy can take your brand to places you’ve never dreamed.

The Benefits of Combining Social With An Experiential Marketing Strategy

On its own, experiential marketing is an excellent way to engage directly with consumers. By giving them a way to actively participate in the evolution of a brand, you simultaneously enhance loyalty and influence their future buying decisions. What’s not to like about that? Nothing, of course! Still, unless you’re a very large, visible brand, getting people involved in your experiential marketing events can be difficult. That’s where social media comes in. The key is engaging consumers where they are, and currently, most of them spend copious amounts of time on social media.

Social Media Marketing Evolved

The marriage of social and experiential has been a winning combination for some time. There have been some pretty great examples in recent years, for example, for Fashion Week 2014, Marc Jacobs set up the Daisy Marc Jacobs Tweet Shop, which only accepted “social currency” as payment. By social currency, the brand meant mentions on major social media channels. Consumers were instructed to tweet about the brand using the hashtag #MJDaisyChain and could then use those posts as currency with which to make purchases from the shop. Talk about a seamless blending of social media and experiential marketing!

Fortunately, you don’t need to have the clout or resources of Marc Jacobs to make the most of experiential and social. A very popular experiential marketing technique is to hold a pop-up event for a brand. It must be engaging enough to compel attendees to want to participate. The question, though, is how to ensure event awareness. The usual tactic is to hold the popup somewhere where there’s guaranteed to be a ton of foot traffic–preferably of the desired target demographic. By using social media to raise awareness, pop-up events have a better shot at being successful and garnering the desired attendance.

In addition to marketing special experiential events, social media can also be used to engage consumers after events to keep your brand top of mind with engaged consumers. For example, consumers can be encouraged to share their experiences on social media in exchange for coupons or other offers after the event. When it comes to experiential, social can truly aid in its effectiveness. We like to think of social as the peanut butter to experiential’s apples. There’s nothing wrong with taking a dip and seeing how sweet it can be for your events!

Want to talk about how The Pineapple Agency can create a dynamic experiential marketing strategy for you?

Let’s chat.

Beer being poured from a tap

How Challenger Beer, Wine and Spirits Brands Can Compete Using Experiential Marketing Tools

The beer, wine and spirits industry is evolving. There is a consumer trend toward premiumization in spirits, more consumers are drinking wine for its diverse flavor profiles and there’s a shift toward higher-quality beers, which has stimulated growth among craft brewers.

In fact, Eugene Kashper, the millionaire owner of Pabst Brewing Company, believes the beer category will continue to shift away from mainstream lagers and be dominated by super-premium, craft, cider, flavored malt beverages and import beers — categories that will make up 70 percent of sales by 2025 by his projections.

For years, Goliaths such as Anheuser-Busch InBev, Constellation Brands, and Brown-Forman have led the industry leveraging their massive advertising budgets. But, with consumer palettes continuing to change, there’s now an opportunity for challenger beer, wine, and spirits brands to take market share.

To compete, though, challenger brands must outthink rather than outspend these category dominators. The success of a challenger brand’s marketing is about creating passion through advocacy and activation, not ad spend.

Challenger beer, wine, and spirits brands are increasingly turning to experiential to make a deeper connection with consumers. Once an afterthought to traditional advertising, events are now a cornerstone of many marketing plans. In fact, experiential and event marketing budgets increased by 6.1% in 2015 according to the EventTrack 2015 report.

In an increasingly digital world, experiential activations are providing consumers a full sensory experience including the opportunity to taste, smell and play with brands — in person. Live, face-to-face, events are being used to gain visibility, entertain and educate. These activations create an emotionalconnection to a brand that cannot be duplicated with mass advertising.

From these events, enthusiastic customers develop a personal link to their favorite beer, wine and spirits brands. They take to social media as an outlet to express their knowledge and passion. This drives word-of-mouth, which

Millennials rank as the number one influencer in their purchasing decisions about packaged goods.

Furthermore, 84% of consumers say that they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services – making these recommendations the highest ranked source for trustworthiness according to Nielsen.

Where Should Challenger Brands Start?

  1. Research – Focus on brand, demographics, competitors, trends and marketing theory/tactics.
  2. Imagination – Ideate the visuals, sound, fragrance, interactivity and taste possibilities.
  3. Strategy – Build an in-depth strategy that keeps ideas effective before, during and after the event, both live and digitally.
  4. Fabricate – Design, build, and customize elements to meet the needs of the project.
  5. Creation – Bring the strategy to life in an immersive activation.

With the right experiential strategy and execution, challenger beer, wine,   and spirits brands can use events to develop brand advocates and leverage social media for unprecedented reach. Experiential is the fire and social media is the fuel that will allow these challenger brands to unseat the incumbents.

http://www.brewbound.com/news/eugene-kashper-transforming-172-year-old-pabst-brewing-company-underdog-startup

Can your brand utilize experiential marketing?

Let’s chat.

Bud Light neon sign

Case Study: Bud Light House of Whatever Activation

Challenge:

In the height their “Up for Whatever” or “Summer Bucketlist” campaign, Bud Light wanted to continue its momentum of engaging and building loyalty among the Millennial market. The summer was almost over, but it came to Bud Light’s message, the party wasn’t over yet. Bud Light hit the musical festival circuit and fabricated its own specialty viewing area, ‘House of Whatever’ within TomorrowWorld campground. The challenge was to develop an experiential strategy that would engage and excite Bud Light consumers by creating sharable moments at a major music festival while cutting through the clutter of an already crowded experience.

Imagination:

Bud Light had extreme success with the Up For Whatever campaign for the last few years. In 2015, they decided to extend the campaign to music festivals. The music festival industry has skyrocketed, so choosing the correct festival with the right demographic that aligned with Bud Lights message was no easy task. After conducting extensive research, they choose TomorrowWorld in Atlanta,Georgia. With around 160,000 attendees over three days, Bud Light looked to cut through the clutter of traditional festival marketing. When consumers are there for the music experience, grabbing their attention away from it needs to be relevant, authentic and exciting. Thus, the Bud Light House of Whatever was custom fabricated to not just market to consumers, Bud Light wanted to elevate their overall TomorrowWorld experience.

To help Bud Light build excitement and attract attendees to the House of Whatever, The Pineapple Agency created and executed three activations that were unique, immersive and could relate to festivalgoers lifestyle. Though we didn’t create or physical fabricate the House of Whatever, The Pineapple Agency teamed up with Bud Light to create the attendee experience at the House of Whatever to be a memorable and share-worthy experience.

Creation:

Bud Light enhanced the TomorrowWorld journey for its fans throughout the festival, from a main stage-viewing platform to the Bud Light Camp of Whatever in Dreamville. Bud Light even created six custom TomorrowWorld Beer cans' – designed by TomorrowWorld artists, which correspond with the festivals fairytale theme. The cans were an absolute hit and sold out at the festival.

The Pineapple Agency wanted to create an overall experience within the House of Whatever, to bring fans in and keep them engaged. Because of our agency background in creating and producing major music festivals, we had a great understanding of the demographic and how to engage them. With just a few weeks to create, plan and prep for one of the largest music festivals in the country, we jumped into the festival experience to create something unique and relevant.

The Pineapple Agency strategized and implemented various activations to meet the objectives of the overall experience. The Pineapple Agency created Totem Poles for fans to bring to life. Attendees of music festivals often build custom made totem poles that represent their groups or themselves personality. You often see funny, scary or even politically charged creations. In many cases, the totems are photographed or videoed by fans and press and one of the first things you recognize in the photo or video. The idea to allow fans to build custom Bud Light branded totem poles was a perfect choice. The Pineapple Agency created an assortment of unique totem accessories, enough to make over 2,000 totems. By the second day of limited hours of operation, all 2,000 totems were created and being used around the festival property. Another experience The Pineapple Agency curated was a Creative Lounge. We wanted to create a place where festival attendees could relax and refresh before their next venture around the more than 1,200 acres of festival land. We created an area where they could get free massages, professional makeup artists and body refreshing products. If the attendee chose, they could also have a professional face painter create a magical creation that all their friends would envy.

  • 3 Day Music Festival – Grossed 94 Million, 160,000+ Attendees
  • 3,000+ interactions
  • 100% Fan Engagement
  • Custom Beer Can Sell out

See how The Pineapple Agency can help you out with your next activation!

Let’s chat.