CURRY POP-UP SHOP
OAKLAND, CA
THE SETUP
On May 28th, 2018 The Golden State Warriors beat the Houston Rockets and made their way into the NBA Championship against the Cleveland Cavaliers. With Steph Curry shining on the national stage, UA saw a perfect opportunity to drop a limited edition line of Curry 5 shoes. However, they didn’t want a predictable, run-of-the-mill sneaker drop. They wanted something special – something timely and something to wow warriors fans.
STRATEGIC APPROACH
The Pineapple Agency, and RED Interactive decided to team up to build a pop-up retail experience that would premiere during the Warrior parade in Oakland, California.The pop-up needed to be in market 2 days after the Warriors won the finals. If the Warriors swept the series, this meant The Pineapple Agency would have just 12 days to secure and transform a location into a pop-up shop.
The Warriors swept the finals and The Pineapple Agency jumped into production turning a construction zone into a retail store. The shop would only stay open two days to provide the feeling of true exclusivity.
EXECUTION
The Pineapple Agency immediately scouted locations in downtown Oakland and secured a 5,000 sq. ft retail space right along the parade route.
We designed the concept from the inside out- putting up walls, putting down flooring, sourcing furniture, installing retail displays, covering walls in graphics and even putting a custom Under Armour basketball court in the center of the space. We completed the space with a 30-foot LED wall playing custom motion graphics and a VR experience.
The store opened right on time, on the day of the parade with a line of hundreds of people waiting to get their hands on the limited edition shoes.
RESULTS
2 days in market
Over 2,000 attendees
$30,000 of merchandise sold
Hundreds of thousands of social impressions
TRADESHOWS
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TRADESHOWS
NATIONWIDE
[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_column_text css_animation="fadeIn" el_class="light-blue"]THE SETUP
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]Clients of all sizes come to The Pineapple Agency needing a custom fabricated trade show booth. Some clients want to use the booth for one specific show, and some clients want the booth for multiple shows.
[/vc_column_text][vc_single_image image="18118" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]STRATEGIC APPROACH
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]The Pineapple Agency identifies the size of the booth and then ideates on how to make the booth stand out with “WOW” factors. We present our clients with multiple ideas that will engage, impress, and inform guests. We know that there is much more to a trade show booth than just being aesthetically pleasing. The booth must not only be beautiful but interactive, easy to set-up, and sturdy.[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]EXECUTION
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]The Pineapple Agency custom fabricates every part of a trade show booth in our custom fabrication shop. We handle all components of a booth from A-Z, from the custom fabrication and freight handling, to the set-up and tear down.
Want to Work Together?
[/vc_column_text][vc_column_text css_animation="fadeIn"]WE'D LOVE TO HEAR FROM YOU
[/vc_column_text][vc_separator color="white" el_width="10" css=".vc_custom_1546546920992{margin-top: 30px !important;margin-bottom: 6% !important;}"][evc_button type="solid" size="large" text_transform="uppercase" button_alignment="center" text="CONTACT US" custom_link="url:%2Fsay-hello%2F|||" color="#ffffff" hover_color="#ffffff" bg_color="#80bfc0" hover_bg_color="#268494" border_width="0"][/vc_column][/vc_row]
FRESH COAT MURAL FESTIVAL
[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18400" el_id="home-hero" css=".vc_custom_1546550280896{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-image: url(/wp-content/uploads/2018/11/Asset-41-1-e1541626330492.png?id=98) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig"]
FRESH COAT MURAL FESTIVAL
LOS ANGELES, CA
[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_video link="https://www.youtube.com/watch?v=2Q8dPnrL-Ck" align="center" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]THE SETUP
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]Hansen’s soda is all about individuality. In a market filled with high fructose corn syrup and other synthetic sweeteners Hansons uses 100% real cane sugar. To celebrate the uniqueness of the Hansen’s brand and creativity or their flavors, Hansen’s along with LRXD wanted to host an event in downtown Los Angeles that would encourage creativity, individuality, and community.
[/vc_column_text][vc_single_image image="18101" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]STRATEGIC APPROACH
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]After many strategic sessions, the idea for the first ever Fresh Coat Mural Festival was born. The event would be a free one-day festival in the downtown LA Art District for people of all ages to come eat, drink, and enjoy live music and art. We hoped that immersing people in the festival would encourage them to embody the Hansen’s brand and to #findtheiroriginal.
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]EXECUTION
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]We fabricated custom art installations, a one of the kind “Hansen’s House” lounge for participants to relax in, and branded yard games throughout the block. The festival was an amazing way for Hansen’s soda to give back to their loyal fans and bring the community together.
RESULTS
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]7500 attendees
22,000 cans of Hansen's soda given away
300,000+ social media impressions
