Farm-to-Table Dinner
LYONS, CO
THE SETUP
BlueSky soda wanted to make a splash with influencers in Colorado. They wanted to bring together 75 local influencers for a night of high-end food, drinks, and BlueSky all natural soda.
STRATEGIC APPROACH
The Pineapple Agency set out to find the perfect venue for a farm to table dinner on a Wednesday night in July. After plenty of site visits, we landed upon the Lyons Farmette, a beautiful farm in Lyons, Colorado complete with herbs, flowers, vegetables, chickens, alpacas, and honey bees. We handcrafted a list of 75 influencers local to Colorado that included bloggers, musicians, and pro athletes.
EXECUTION
Justin Brunson, one of Colorado’s top chefs, was hired to create an extravagant six course menu using some items from the farm and Blue Sky Soda. We also hired Nate Camelio, one of Colorado’s top mixologists to create custom cocktails using Blue Sky soda which were served out of a Blue Sky Soda food truck.
The Pineapple Agency decorated the farmette in subtle Blue Sky branding with chandeliers, truck magnets, and yard signs. Experiences were sprinkled throughout the farmette in the form of soda scavenger hunts, a singing little girl that sounded like Johnny Cash, trivia with the chef, and farm tours.
RESULTS
100% attendance
1,000,000 social impressions
75 new brand loyalists
Colorado “Top Chef” involvement
Authentic content capture for marketing
One memorable night

TRADESHOW BOOTHS
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TRADESHOWS
NATIONWIDE
[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_column_text css_animation="fadeIn" el_class="light-blue"]TRADE SHOW SERVICES
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]The Pineapple Agency works with B2C, B2B, and DTC brands on trade show booths, vendor footprints, and sponsorship footprints of all sizes and shapes. While we call them 'booths', we pride ourselves in creating experiences that are so much more than 'just a booth'. Our services cover A-Z creative, renderings, sourcing, fabricating, and on-site set up, maintenance, operations, tear-down and freight/shipping.
[/vc_column_text][vc_single_image image="18118" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]STRATEGIC APPROACH
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]As with all of our projects, we start the process by working closely with your team to understand how the trade show or event presence fits into your overall marketing strategy. From there, we'll either make suggestions from your creative vision or we can start from scratch and identify a creative direction that will help you exceed your goals. On the logistical side, our team brings many years of production and fabrication experience which translates into streamlined processes, faster builds, and higher quality production. Rest assured that we will be tuned into all details including environmental layout, branding, size and specifications, premium building materials, and convenience of storage and transportation. We love good design. But we also know that there is much more to a trade show booth than aesthetics. Our booths are beautiful but strategic, functional but interactive, unique but easy to set-up, and engaging but sturdy.[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18406" css=".vc_custom_1546550556350{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="19040,19041,19042,19029,19032,19028,19047,19034,19035,19039,19031,19036,19033,19037,19030,19043" img_size="1200x600" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546904934{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]Want to Work Together?
[/vc_column_text][vc_column_text css_animation="fadeIn"]WE'D LOVE TO HEAR FROM YOU
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FRESH COAT MURAL FESTIVAL
[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18400" el_id="home-hero" css=".vc_custom_1546550280896{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-image: url(/wp-content/uploads/2018/11/Asset-41-1-e1541626330492.png?id=98) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig"]
FRESH COAT MURAL FESTIVAL
LOS ANGELES, CA
[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_video link="https://www.youtube.com/watch?v=2Q8dPnrL-Ck" align="center" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]THE SETUP
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]Hansen’s soda is all about individuality. In a market filled with high fructose corn syrup and other synthetic sweeteners Hansons uses 100% real cane sugar. To celebrate the uniqueness of the Hansen’s brand and creativity or their flavors, Hansen’s along with LRXD wanted to host an event in downtown Los Angeles that would encourage creativity, individuality, and community.
[/vc_column_text][vc_single_image image="18101" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]STRATEGIC APPROACH
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]After many strategic sessions, the idea for the first ever Fresh Coat Mural Festival was born. The event would be a free one-day festival in the downtown LA Art District for people of all ages to come eat, drink, and enjoy live music and art. We hoped that immersing people in the festival would encourage them to embody the Hansen’s brand and to #findtheiroriginal.
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]EXECUTION
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]We fabricated custom art installations, a one of the kind “Hansen’s House” lounge for participants to relax in, and branded yard games throughout the block. The festival was an amazing way for Hansen’s soda to give back to their loyal fans and bring the community together.
RESULTS
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]7500 attendees
22,000 cans of Hansen's soda given away
300,000+ social media impressions