Meet Our Intern – Katie Guy

Get to know our incredible Fall 2020 intern:

  1. Name: Katie Guy

School:  University of Texas at Austin

Hometown: Baytown, Texas

  1. Why did you want to intern at The Pineapple Agency?

Through Experiential Marketing, The Pineapple Agency has created spaces for human connection and immersive experience to intersect. The Pineapple Agency has been doing great work to enhance our digital and physical spaces through fostering meaningful relationships and I wanted to learn from an agency that has produced content and events that enrich people’s lives.

I am extremely thrilled to have this opportunity and am looking forward to a great semester!

  1. How do you stay focused working from home?

It has for sure been an adjustment! I try to find different spaces around my house to change up the scenery and create a schedule that carves out time to work and rest. I don’t even know if blue light glasses actually work but I have been using them!!

  1. What are your hobbies outside of work?
  • Watching movies has to be one of my favorite things to do in my free time.
  • I also love spending quality time with my good friends and roommates. We have been going on many walks to new places and experiencing the city a little differently during this time. 
  1. What is on your Colorado bucket list?

My Colorado bucket list may seem pretty basic to most Coloradans, but here it is!!

  • Attend a concert at Red Rocks Park and Amphitheatre
  • Drink a coffee from a coffee shop with a snowy view 
  • Wander around Rocky Mountain National Park 
  • Make it past ski school and the bunny slopes 
  1. What is the best piece of advice you’ve ever received?
  • The best days begin when you wake up, make your bed, and go for a walk outdoors. 
  • When it comes to creative work: The art of storytelling is the greatest experience shaper that we have ever known. Technology is a storytelling tool that changes with the experience.
  1. What is your favorite festival you’ve been to, and one that you really want to go to?

My favorite festival I’ve been to is ACL (Austin City Limits) and one that I would really like to attend would be Lollapalooza in Chicago!

Meet Our Intern – Paige McLaughlin

Get to know our amazing Summer 2020 intern:

  1. Name: Paige McLaughlin

School: University of Denver

Hometown: Minneapolis, Minnesota

  1. Why did you want to intern at The Pineapple Agency?

I wanted to be a part of creating those special human connections at festivals that I have found to be so valuable over the past years. 

  1. What are your typical day-to-day tasks for Pineapple and how do you stay focused working from home?

Thus far, my main tasks have involved organizing customer leads, brainstorming ideas for social media content, and researching future festival opportunities. I work most efficiently when I change the location of where I am working in my house a couple of times a day. Coffee and LOTS of Matcha tea are absolutely necessary for good energy!

  1. What are your hobbies outside of work?
  • Cooking and trying out new restaurants around Denver (HUGE foodie!)
  • Skiing
  • Exploring the world of music and going to lots of concerts
  1. What is on your Colorado bucket list?

I would love to do an overnight white water rafting trip at some point! Skiing is one of my favorite Colorado activities but I would love to attempt snowboarding one day as well.    

  1. What is the best piece of advice you’ve ever received?

When it comes to developing creative work: “Always start at the end with the story you want to tell” 

  1. What is your favorite festival you’ve been to?

 Chipotle Cultivate Music Festival 2014 (Minneapolis, MN)

An open letter to the marketing industry from an experiential agency CEO

Dear friends of experiential marketing, 

With everyone isolated at home right now baking bread, binge-watching Tiger King, and lamenting how March felt like an epoch that spanned years, I have had a lot of opportunity to reflect on a response to what is happening in the world, and in our industry, while on walks with my pup, Brooklyn. 

As the days and weeks of isolation go on, we are seeing businesses pivot and organizations flux. Unemployment is high and owners are stressed. There isn’t a playbook for this kind of scenario and while we can’t solve every problem, what we can do is stay positive, stay busy, and stay authentic. 

Our belief is that experiential marketing has seen exponential growth over the past several years for a very important reason — humans crave live experiences. They crave engagement, interaction and real-life moments. Although VR/AR and online platforms make it easier to create exciting digital experiences, nothing replaces being shoulder-to-shoulder in an outdoor venue with thousands of people swaying to the music. Digital can’t replace the picture in your head of thousands of iPhone lights seemingly floating in the darkness and the goosebumps you get while a band takes you on a magical journey. 

As an agency, we have delivered sneakers from drones, built eight-foot gumball machines, and worked on some of the biggest and most magical music festivals on the planet. We have engaged consumers in so many immersive ways and facilitated the release of every emotion a human can have. Now is the time for us to push the boundaries, elevate your brands’ messages, and bring even more emotion and love to what we do. 

We’re making a commitment to stay true to who we are as a business and as an agency family. We’re not going anywhere and we don’t think experiential marketing is either. When this is over, people are going to want to celebrate together in person and with community, and live experiences will be the way in for brands. 

If I take off my business hat, I can say that what is TRULY most important to me is that you all continue to create, dream, and bring live experiences to your consumers faster and better than ever. Whether your next project is with The Pineapple Agency or another agency, I am challenging you to keep fighting. The world needs us right now. We are not just marketers, we are shaping our world’s narrative. We bring life to brands, and more importantly, we bring life and light to humans. 

Virtual cheers,

Justin Moss
CEO, The Pineapple Agency

The Pineapple Agency Expands Denver Headquarters

Experiential marketing and creative events agency actively hiring several new marketers to lead brand activations and campaigns

Creating memorable, immersive experiences that capture today’s consumers attention is what we do — it’s what we live for. Since The Pineapple Agency was founded in 2014, we have pushed the creative boundaries on what is possible, from drone deliveries launched from yachts to an 8’ tall gumball machine that dispenses tennis balls. We have worked countless hours to create multi-dimensional communications and experiences around brands, bringing huge results to the table—greater awareness, brand buzz, enhanced perception, and, ultimately, increased sales. And we’re just getting started…

Today, we’re excited to announce The Pineapple Agency is growing. Earlier this year, we moved our headquarters into a 5,000 square foot facility located at 1195 South Lipan St. in Denver. We are now expanding into another office at this location, increasing our Denver footprint to 8,000 square feet in total!

We are also actively looking for fresh talent to add to our creative team. In 2019 alone, we’ve increased our headcount by 50 percent and grown our revenue by 50 percent this year. We were also named one of Colorado Inno’s 50 on Fire, highlighting those companies who are crushing it across the Colorado tech and startup ecosystem. The crazy growth we’ve experienced with clients like Rivian Automotive, Anheuser-Busch, P&G, Converse, Insomniac and Live Nation means we’ve actively looking for idea generators and natural problem solvers to join us. If you’re a creative and share our drive to deliver top-notch results for our clients, drop us a line with your resume at jobs@thepineappleagency.com

Founder and CEO Justin Moss said, “I am so excited to grow the agency and bring on new team members, who will take us into 2020 and beyond. Pineapple is dedicated to helping brands reach consumers, but it’s not always about a huge event. It’s about what the brand wants customers to feel, what they want them to learn, the message they walk away with. That engagement is what keeps brands relevant in a competitive and crowded world. We have exciting projects in the works with clients like Laura’s Lean Beef, Anheuser-Busch + Denver Broncos, Insomniac, and many more. We are constantly iterating and evolving to stay ahead of the marketing trends — to keep things unforgettable, different and meaningful.” 

Wanting to learn more about what The Pineapple Agency is up to?

let’s chat.

Ideation process with sticky notes

Pineapple Culture Pt.1: The Amazing Sticky Note

A company’s culture can say a lot about it’s work, it’s values, and it’s people.

At Pineapple, we pride ourselves on a culture that’s every bit as unique and quirky as the people that work here. We’re a boutique, bold, and unapologetically creative agency. Everything we do is an experience, and our workday is no exception. That’s why each week for the next month, we’ve decided to feature one of the cornerstones of our culture. This week: The Amazing Sticky Note.

Creativity in an agency is ordered chaos. It’s the courage to blurt out an outrageous idea, and it’s the resourcefulness to back that idea up with the thoughtfulness needed to create a “hey, that just might work!” moment. When it comes to our sticky notes, much like our agency’s creative muse, there is a method to our madness.

Whether they’re on the walls, on our computer screens, or strewn across our desks, our office is littered with sticky notes. Being a quirky boutique agency means our employees wear many different hats (figuratively, but sometimes literally) throughout the day. Keeping track of all those different things gets a lot easier with a pile of sticky notes. To Do’s, reminders, ideas, notes, phone numbers, login information, tour dates, and everything in-between find their way onto an assortment of vibrantly colored stickies. And when that rewarding time comes when a note is no longer needed, they’re crumpled up and tossed victoriously into the trash (often in a slam dunk-like motion).

Want to learn more about the Pineapple culture?

Let’s chat.