Cute puppies at event

St. Bernard Puppies Save the Day at SXSW 2015

St. Bernard puppy Mophie

Event goers at SXSW in Austin, Texas were surprised this past weekend when adorable St. Bernard puppies stole the show and delivered Mophie smartphone chargers to attendees who were low on battery. The puppies, sponsored by The National Saint Bernard Rescue Foundation, delivered the Mophie chargers in a mini barrel (see picture above) to the exact location where the attendees tweeted at Mophie saying they needed an extra charge.

The puppy-phone charger stunt was inspired by 18th century monks in the Swiss Alps that would use St. Bernards as rescue dogs. Mophie put a fun twist on their use of the rescue puppies and created a playful buzz at the mega tech conference by surprising the attendees who needed a little extra charge to get by for the rest of the day.

The activation left such an impression on event attendees that several people left the conference that night saying “Oh my God, did you see the puppies?!” It’s not surprising that the stunt created such a buzz, as the puppies made over 600 “rescues” during the weekend.

To find out more about the Mophie Rescue campaign, as well as the Saint Bernard Rescue Foundation, please visit http://www.mophie.com/staypowerful.

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Advertising Inspiration is Key

Girl on a bike in front of white brick wall with creative branding

Advertising Inspiration is Key for Agencies

This ad from Wieden + Kennedy for Powerade is about life and basketball, and it’s a great example of how to use inspiration in advertising. Though there are many ways to get your message across, using advertising inspiration in the form of emotion is one of the best. Emotion draws the viewer in, and connects with them on a deeper level.

This ad grabs you as soon as the talking starts, and it hits you that you’re listening to the voice of the late Tupac Shakur. As you listen to him read a deeply inspiring poem written long before his death, you’re hit right in the gut with a strong stab of emotion. The poem speaks to something that lives within all of us – the desire for greatness. This dynamic use of emotion is a perfect example of advertising inspiration.

“We wouldn’t ask why a rose that grew from the concrete for having damaged petals, in turn, we would all celebrate its tenacity, we would all love its will to reach the sun, well, we are the roses, this is the concrete and these are my damaged petals, don’t ask me why, ask me how”
Tupac Shakur, The Rose That Grew from Concrete

The video tells us the story of Derrick Rose, a professional basketball player from Chicago who made it, in spite of his rough childhood and the numerous obstacles he faced to get to the NBA. The line: “we’re all just a kid from somewhere” speaks to the fact that everyone that anyone can do anything they put their mind to, as long as they are willing to put in the effort. It also shows that every professional starts as just a kid with a big dream.

CREDITS

Client: Powerade

Agency: Wieden + Kennedy

Production Company: Smuggler

Director: Jaron Albertin

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