Michelin at Daytona Bike Week

Michelin wanted to establish brand equity in the motorcycle market by delivering a consumer-first experience at the biggest motorcycle party in the world—Daytona Bike Week. In a sea of custom bikes, big brands, and loud pipes, it takes a lot to stand out. With the Pineapple Agency and media partner Cage Point, Michelin created a memorable Bike Week experience that generated results and turned heads. 

This collaboration was a unique opportunity for Michelin to bring its 2-wheel, 4-wheel tires, and lifestyle products to new fans in a new way. The massive installation at Daytona was a first for Michelin and arguably a first for Bike Week, with an experience-first booth that offered plenty of giveaways and fan interaction without the sales pressure of so many vendors.

The Living Room Container, along with a 2-wheel & 4-wheel off-road vehicle display

Michelin Star Experience at a Motorcycle Rally

Daytona Bike Week draws half a million motorcycle and sportbike fans from across the globe for ten days of events and festivities. The calendar of events includes races, concerts, sponsored events, and miles’ worth of booths and expos from small custom shops and major brands alike. While plenty of brands have major presences at Daytona, few of them create interactive, welcoming booths for attendees of all ages and interests. Michelin and the Pineapple Agency teamed up to create an immersive experience that was equal parts Michelin Star and Michelin motorcycle tires.

The Oasis container with Large Michelin Branding, a comfy yellow couch, and a 2-wheel vehicle display

Burnouts from the Comfort of Your Living Room

The Michelin installation at Daytona included a living room, a barber shop, an Oasis serving up cold water, snacks, and gelato, and custom leather engraving—all for free. In addition to all the ways to rest and refresh, there were tire and memorabilia displays that celebrated over a century of Michelin heritage and plenty of vehicles with Michelin and BFGoodrich rubber. Whether you’re into cruisers and Corvettes or prefer dirt bikes and Raptors, there were vehicles and terrain for every type of gearhead to gawk at.

The Michelin Man with a C7 Corvette

How We Did It

In order to create a never-before-seen experience at Daytona Bike Week, we had to build a mini village. From the time we began working with Cage Point and Michelin, we had only six weeks to move the needle from concept to execution. We custom fabricated six 20 foot shipping containers including fresh coats of paint, electrical and lighting, custom extensions, flooring, shelving, and more. We scoured the web for vintage Michelin memorabilia and created an immersive history museum alongside the modern tires and merch. In addition to the buildings, we created custom vehicle/tire displays that celebrated cruisers and sports cars on pavement and off-road vehicles traversing rocks and sand. 

Michelin bicycle tires on custom rock display

We also designed and developed a personalized check-in app and interactive rider quiz that entertained visitors and provided high-value email capture for Michelin. Our team worked hand in hand with Cage Point and multiple divisions of Michelin to make sure that all parties were aligned on goals and execution. Daytona Bike Week stands alone, but campaigns and branding reach far beyond the week at the Speedway. Thanks to the coordinated efforts of Michelin, its partners, and the Pineapple Agency, we created an experience that left an impression in Daytona and will deliver value long after the rally is over.

Making Friends in Daytona

Michelin was one of the only vendors that provided an immersive experience built around social currency instead of a product sales booth. For a brand that is known for high quality and motorsports heritage, creating a booth that provided relaxing spaces to rest, free snacks and haircuts, and plenty of goodies for gearheads was the perfect way to surprise people and create lifelong fans. 

The Pineapple Agency worked closely with Daytona International Speedway and their team is excited to work with us on future activations to bring immersive experiences to the Speedway and continue to push the envelope at industry events. By building rapport with attendees and the venue, Michelin and the Pineapple Agency created genuine connections and brand evangelists. In a sea of traditional marketing and sales pitches, the experiential approach sticks out.

Michelin product experts interacting with Bike Week attendees

Results

This activation was about more than custom recipe gelato or amazing haircuts. Experiential marketing delivers intangibles to the audience and the brand, but it also generates measurable results.

Over the course of Daytona Bike week, 2,843 unique users checked in using our custom app, and 1,887 of those unique users filled out a brand Survey — a 66% conversion rate for our client. By focusing on the experience, we created brand awareness and unprecedented conversion rates. Here are a few of our favorite stats:

  • More than 15.3k Instagram impressions with #MichelinBikeWeek 
  • Over 10,000 impressions made in the physical space
  • 15,000 Michelin-flavored gelatos served in biodegradable cups
  • 500+ free haircuts and hot shaves given 
  • 1800+ Email opt-ins
  • 150% above cross-sell goal

 

Bike Week attendees with the Michelin Man

Haircuts Fade but Memories are Forever

We know that even the best haircut eventually grows out, but the memories created between brands and audiences at events like Daytona Bike Week last a lifetime. From introducing new legions of fans to the Michelin brand to capturing contact information for engaged leads, the execution at Daytona will have lasting impacts long after the party is over. Since the event two weeks ago, Michelin has sold several dozen sets of tires tied to leads generated on-site. And thanks to the friends and memories made, those sales are just the beginning. We believe in memorable and meaningful experiences, and we’re grateful Michelin included us in Daytona Bike Week.

The Michelin Man visits the Barber Shop

 

Bud Light Broncos Tailgate x The Pineapple Agency

Bud Light wanted to bring fan engagement to Empower Field at Mile High and the Denver Broncos home games for the 2019 season by throwing an epic tailgate party before all eight home games.

 Tailgates are an iconic part of college and pro football games across the country. The grassroots atmosphere and daylong party make tailgates the perfect place for a beverage activation, while the rules surrounding setup, teardown, and logistics make pulling off the perfect branded tailgate surprisingly tricky. Luckily, Bud Light relied on The Pineapple Agency to execute with style and professionalism.

The Pineapple Agency was excited to collaborate with Bud Light again, embracing the opportunity to work within the unique constraints of a tailgate at Empower Field. Bud Light and Pineapple previously worked together on a photo activation which involved fabricating a wall of hundreds of Bud Light cans with Post Malone’s grinning face on them. The photo opportunity took place fittingly at a Post Malone concert. The brand also hired TPA to concept and produce Michelob UltraShot which earned local and national media coverage and created a rapport between the agency and Anheuser-Busch for pulling off some highly memorable experiential marketing events.

Throwing a Tailgate Party, Pineapple Style

Every stadium across the country has parking lots where fans gather as soon as the gates open for barbecue, beer, and camaraderie. As football stadiums increase prices inside the gates, tailgates in the parking lot remain an essential part of the fan experience during weekends all fall and winter.

Bud Light wanted to throw a fun, fan-centric tailgate and enlisted The Pineapple Agency to turn a business-minded activation into a brand immersive party. The Bud Light Broncos Experience was like the mullet of tailgates—business goals, party atmosphere. Together, we created a tailgate that followed all the rules of the stadium while letting fans enjoy a fun pre-game experience with Bud Light products in their hands. Logistically, we managed permitting, load-in and load-out for each game, coordinated all of the food and beverage operations and added some creative flair to the overall experience.

The Bud Light Broncos Experience

Bud Light wanted to create memorable tailgates at all eight Broncos’ home games, providing fans with camaraderie, free food and beverages, and personalized brand experience. The Bud Light Broncos Experience provided tailgate food, Anheuser Busch-brand beverages served from a Build-A-Bar, a rooftop DJ, an inflatable Bud Light castle, a custom photo booth that put fans on the infield, and special guests like the Bud Light Knight and the Denver Broncos Stampede. 

Each tailgate catered to 500-800 football fans, serving over 1,800 beverages per game. The Bud Light Knight attended four of the eight tailgates and the Broncos’ own Stampede + Broncos Bass spirit and drumlines stopped by several times, providing fans with unique engagement and social media sharing opportunities. The Bud Light Broncos Experience tailgate was featured on the NFL Network’s Thursday Night Football broadcast when Denver hosted the Kansas City Chiefs as the most raucous pre-game party before a noteworthy AFC West rivalry matchup!

Highlights

  • Over 6,400 fans attended the tailgate during the 2019 Broncos’ season 
  • Over 14,400 Anheuser Busch-brand beverages were served at the eight tailgates!
  • Gave away three pairs of tickets per game, giving 48 fans a premium game watching experience plus pre-game field access 
  • 558 lbs of hamburger and 1580 individual hot dogs served
  • 100+ photos shared from a custom-fabricated photo booth 
  • Gave away swag (koozies, sweatshirts, rally towels, T-shirts) 
  • Thousands of social media impressions 
  • Chase McNary from the Bachelorette and other influencers attended the tailgates.
  • The tailgate activation was featured in the Budweiser Bugle, a weekly newsletter that goes out to NFL and Budweiser marketing teams, as an activation to be emulated.

Throwing the Perfect Tailgate Together

Through a series of high-energy tailgates, Bud Light and The Pineapple Agency reached 6,400 fans during the 2019 Denver Broncos’ season. The goal was to throw the ultimate tailgate party with plenty of Bud Light swag and immerse each fan in the Bud Light Broncos team spirit. Popping the tab on over 14,000 Annheuser Busch-brand beverages helped keep the atmosphere light, while the special guests, photo moments, parking lot games, and casual feel made the Bud Light Broncos Experience the ideal pre-game scenario. The Pineapple Agency enjoyed having the opportunity to do what we do best: a mix of creative, strategy, production and logistics, and a whole lot of fun with our client.

Why Nike’s Breaking2 Worked

Photo credit: techcrunch.com

What if Nike had a marathon and 13 million people came?

Nike’s massive Breaking2 initiative culminated in a race in May of 2017, but the race was only the final reveal of a project nearly 3 years in the making. In a nearly perfect expression of the Nike brand, Breaking2 combined elite athletic performance, cutting edge shoe technology, and meticulous attention to crafting an unforgettable brand experience.

Scientists speculate that it might be possible for a human to run a marathon in less than 2 hours, but only barely, and only in the perfect conditions. And it’s a goal that is (so far) only theoretical. By announcing that Nike intended to break the 2 hour threshold, they could immediately command the interest and excitement of athletes, sports scientists, and sport enthusiasts around the world.

And Nike is the company to do it. Working in experimental laboratories in their Beaverton, Oregon headquarters, they have the facilities and the expertise to not only train the best athletes in the world, but to design, refine, and perfect the perfect shoe. That shoe ended up being the Zoom Vaporfly Elite, and a disguised, not-yet commercial version of the shoe was worn by all three of the 2016 men’s marathon Olympic medalists.

On the night of the attempt, only 800 people were present at the Formula One track in Italy where the race would be run. But 13.1 million people tuned in to the live stream on Twitter, Facebook, and YouTube, with half a million simultaneous viewers at its peak, making it Twitter’s biggest-ever brand-driven live event. The attempt commanded 8 times more viewers than the New York, Boston, or Chicago marathons. As of December 2017, 19 million people have watched the race, and the #Breaking2 hashtag has over 2 trillion impressions.

Using the footage, both Nike and National Geographic have made documentaries about the race. And Nike invited viewers to download their app and attempt to “Break2” on their own, with early access to the Zoom Fly shoe, the commercial version of the shoes worn by the runners.

Photo credit: sportsdestinations.com

As a race, although the world record was broken, the 2 hour barrier was not. As a brand experience, Breaking2 was unparalleled.

  • As a marketing tool, beginning with the 2016 summer Olympics through the May 2017 race, Nike designers and engineers commanded media attention by talking about the science and technology of their controversial shoe.
  • As a sporting event, it had all the breathless excitement and anticipation of a major event. The athletes chosen were all familiar to the public as elite, Olympic athletes, and the race commanded audience and media attention as a spectacle alone.
  • As a campaign, by holding the race themselves, Nike had complete creative control of all the content and promotion. They could position it exactly as they wanted, and generate hundreds of hours of unique brand content unavailable anywhere else, that can fuel unique content for years to come.
  • As a sales tool, the extensive discussion of the shoe itself, including when it would be available to consumers, was an integral part of the brand experience.
  • And as an experience, Breaking2 was comprehensive. Using video and blog content, traditional and social media, the Nike app, and the live stream, audiences around the world were immersed in a unique, unrepeatable, brand experience, the effects of which are still being felt today.

Breaking2 was a complete triumph. The meticulous, multi-level planning and execution, the vast investment of time and resources, and the masterful command of media attention and audience, resulted in a branded experience that we don’t yet quite have the vocabulary to describe. It’s been discussed as a sporting event, as an ad campaign, as a marketing stunt, and as a brand experience. In truth, it was all of those, and more. And, given Nike’s ability to execute long-term, complex projects, we can expect the effects of Breaking2 to resonate through the sports marketing and experiential worlds for years to come.

Experiential Marketing Ice Axe

Denver Welcomed Outdoor Retailer 2018 and Amazing Brand Experiences

It’s no surprise that one of the world’s biggest outdoor sports shows would be an experiential marketer’s dream. And Outdoor Retailer delivered this past weekend in Denver.

More than 1,000 brands from across the globe descended on the Mile High City to showcase their latest products at the four-day trade show, which moved to Colorado this year after more than two decades in Utah. Vendors were competing for the attention of 11,000 retail buyers, along with members of the press, industry advocates and politicians—so standing out was critical.

The most effective brand experiences were interactive. Take Kahtoola, which makes crampons for winter hiking and trail running. The Flagstaff-based company invited attendees to try on a pair of their MICROspikes and trot across several blocks of ice on-site at the booth. Not only does such a demonstration provide a great opportunity to highlight the product’s efficacy, but it also creates a memorable experience.

Indeed, ice was a common theme at the Outdoor Retailer show, which featured gear, apparel, footwear and accessories for all kinds of snow sports. At the Black Diamond booth, the Salt Lake City equipment manufacturer literally froze its Recon Stretch Ski Shell in ice. To show that their headlamps were actually water resistant, the company had them on display amid a constant stream of water.

Events were another great way that manufacturers engaged with audiences. Show organizers partnered with Icelantic’s Winter on the Rocks to host a Fridaynight fashion show at Red Rocks Amphitheatre to exhibit the latest in cold-weather style. The theme was “the whole mountain,” marking the first time in three decades that the outdoor and snow industries joined forces for one trade show.

Simple as they might seem, activities or displays that allow potential customers to touch, feel and see a product are an easy way to induce busy attendees to pause in a crowded convention center. And of course, creating buzz and drawing traffic to your booth gives company representatives more opportunities for in-person brand education. This is even more critical for smaller brands that don’t yet have the retail footprint or name recognition of storied companies like the North Face or Patagonia.

Brand engagement in the outdoor space is more necessary than ever. Like other sectors, the industry is feeling pressure across the board given the shifting shopping habits of millennials. Retail sales of outdoor gear amounted to $18.9 billion during the period of December 2016 to November 2017—a 6-percent drop from the previous year, according to market research firm NPD Group. Younger generations are less likely to demand specialized goods, instead favoring versatility, NPD found.

One way to engage with millennials is to appeal to their commitment to sustainability, and politics was a major theme at Outdoor Retailer. That was due in large part to the industry’s decision to leave its home of two decades, Salt Lake City, in protest of the Trump administration’s decision to scale back Utah’s Bears Ears National Monument and Grand Staircase Escalante National Monument. Several brands used the trade show as an opportunity to weave their views on the issue into their experience.

At the massive KEEN Footwear display, an old-school phone booth was emblazoned the message “call to action.” The exhibit encouraged show attendees to call their representatives to protest the monuments decision. Not to be outdone, Patagonia partnered with environmental advocacy groups for a light show that projected directly onto Denver’s McNichols Building in Civic Center Park along with the Bureau of Land Management headquarters in Lakewood. The light show blasted messages like “monuments for all” and “stand with Bears Ears” alongside a countdown clock to Feb. 2, when the Bureau of Land Management is set to open portions of the lands to mining and drilling.

At the Pineapple Agency, we love our outdoor brands and it was great to support our clients at the show: Eartheasy, a sustainable living company; Gogglesoc, maker of stylish and eco-friendly protective coverings for your goggles; Drysure, whose boot and shoe dryers don’t require heat or electricity; and Turbine Outerwear.

Outdoor Retailer is hosting two additional shows in Denver this year in July and November.

Like to know more about our brand activation and trade show services?

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Man swimming and doing the breast stroke

“A New World” – Top Activations from 2016 Rio Olympic Games

Sporting events get no bigger than The Olympics. A colossal world-wide spectacle, the Olympic Games feature supreme athletes. There’s also no shortage of media messaging. Brands are looking to create a Michael Phelps-sized splash with consumers.

And what does grand spectacle need but more grand spectacle. Experiential activations are the perfect way to complement the magnificence of the games. Especially when brands like Coca-Cola and Samsung are setting the pace.

The Pineapple Agency knows a thing or three about awesome experiential campaigns. It’s what we do. We wanted to highlight a few amazing activations that impressed us, for you below.

Here are three examples of kick-ass experiential activations from Rio 2016:

  • Samsung: Fans were invited to Samsung Galaxy Studios to interact with the latest tech offerings from the company. Samsung featured Virtual Reality experiences so visitors could live the Olympic sporting life. At select studios there was a 4D experience. This allowed people to kayak as if they were actually on the water. Visitors could also try out Samsung products. The results matched the grand creativity. Samsung, praised for its activation, garnered an incredible 20,635 mentions and racking up an index ranking of 103 points. This made Samsung the standout sponsor of the 2016 Games. The closest competitor was our next entrant:
  • Coca-Cola: As part of their #ThatsGold Campaign, Coca-Cola created a fan zone designed just for teenagers. Smack dab in the heart of Rio De Janeiro. The space was inspired by the bubbles inside a Coke bottle. It also housed several experiential installations specifically designed for one purpose—to Tweet, Snap and share. For Coke, being teens being social was the thing. An estimated 150,000 fans visited the station during the games. Coca-Cola placed second to Samsung with 17,405 mentions and 94 points on the index ranking scale. Wow!
  • Panasonic: Panasonic’s Stadium of Wonders tech showcase was created to allow fans to design their own Olympic moments, and learn the history of the games. The Activation included the latest tech and showcased transparent screens and new Light ID technology. Experiential activations for a sporting event such as this should be big, showy and exciting. The Games themselves are a spectacle. If you’re going to compete with them, you better bring your “A” game and knock it out of the park. These brands understood this. They also understood who their audience was; creating something their fans were excited to be a part of.

Have you ever attended an Olympic event? Image, showing up for an event and taking part in an experiential campaign. Who wouldn’t want to jump into a bubble from a Coke bottle? I’m standing in that line all day.

Want to learn how The Pineapple Agency can inject a little spice into your product or brand?

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Sneakers in rain

Why Reebok’s “Are You Fast Enough” Worked

This recent experiential brand activation in Stockholm, Sweden, unsuspectingly confronted pedestrians with a challenge from Reebok. In order to promote their new shoe, the Reebok ZPump 2.0, the company set up a display case full of shoes that also had a speed camera. The challenge to the consumer was simple: run faster than 17kilometers per hour (approximately 10.5 miles per hour) and you win a free pair of the shoes from the display case.

While not the first challenge of its kind, Reebok’s “Are You Fast Enough” was able to engage consumers and showcase its brand in a way that was in line with the company’s tagline “Be more human.” The fun, competitive atmosphere created something that was “disruptive and unique,” according to Markus Schramm of ad agency Animal, which created the project. The results were staggering with 172,992 Youtube views in the first 48 hours.

Why it worked:

– Reebok’s “Are You Fast Enough” tapped into one of the fundamental human natures: competition. By creating a challenge rooted in their branding goals, the company was able to effectively reach and engage customers in this experience. It also gained the attention of many advertising and marketing publications from around the globe, so not only did it engage and excite consumers, it has a lasting impact long after the marketing campaign was implemented.

– This project is a great example of how a company can take their brand and bring it to life via an experience. While the goal of any such activation is to increase awareness of the product, Reebok managed to not only create excitement centered around the product but also immerse the participants in the brand itself. By making running look fun, Reebok created an advertisement that inspired consumers to run and push their limits.

Interested in Experiential Marketing?

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Stadium filled with sports fans

Activating Your Brand with Sports and Experiential

In recent years, brands have started placing higher importance on creating activations that center around sporting events throughout the world. Brands such as Bud Light and Microsoft have utilized sponsorships and experiential activations to tap into a specifically targeted market of consumers who are extremely loyal to certain sports leagues, teams, and players, ultimately resulting in the perfect opportunity to connect a brand with a sporting event that the audience is already passionate about. Bud Light’s Up For Whatever, which is heavily marketed during the NFL season, and Microsoft’s extreme sports Dew Tour capitalize on creating memorable connections between their brand and the consumers at these events, ultimately resulting in brand loyalty and repeat purchasing. These and many other brands are starting to see why experiential marketing is the perfect gateway for a company to seamlessly introduce their brand into the sporting event, which can enhance the consumer experience and create meaningful brand associations, if done correctly.

Heineken, one of the world’s largest beverage companies, has started mapping out its experiential strategy for the remainder of 2015, implementing a specific engagement strategy targeted around the 2015 Rugby World Cup taking place at Twickenham in England. Throughout the Rugby World Cup (RWC), Heineken will activate over 5,000 Heineken RWC Clubhouses throughout Australia, which serve as unique watch parties where rugby fans can watch the matches, participate in Heineken promotions, and ultimately earn a chance to win tickets to the Rugby World Cup Final in England.

Heineken will enhance the on-site experience through offering their own original digital content from the Heineken Rugby Studio, featuring interviews and commentary from the Heineken rugby legends Jonah Lomu and Rocky Elsom, along with other rugby legends from Australia, England, Ireland, and South Africa. Heineken wants to expand its reach past the 5,000 on-site activations, so they will also be introducing a limited edition 1st XV can pack, featuring the the iconic Heineken branding mixed with the beauty of the prestigious Rugby World Cup William Webb Ellis cup, which fans will be able to purchase from select bars and liquor stores. Accompanying the limited edition can is an enhanced website dedicated solely to the Rugby World Cup, offering fans an opportunity to connect with each other via social media, watch the engaging content from the Heineken Rugby Studio, and locate bars or ‘Heineken Fanzones’ where fans can watch the match and enjoy a Heineken.

The magic behind Heineken’s activation is that they are not only sponsoring thousands of events and enhancing the fan experience, they are doing it in a way that is authentic and real. By creating their own original content, Heineken is able to create associations between the beer brand and the Rugby World Cup with the hope of enticing fans to try out the beer and make their rugby watching experience more exciting than ever before. Heineken is using experiential marketing in a unique and genuine way that encompasses in-person, digital, and social experiences, allowing the company to reach hundreds of thousands of rugby fans throughout Australia and the rest of the world.

Learn more about Experiential Marketing.

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Tradeshow floor

Why LG’s NCAA Final Four Fan Fest Experience Worked

LG recently embarked on a new experiential activation at the NCAA Final Four Fan Fest by turning consumers and fans into LG’s latest basketball recruits. The activation was intended to create buzz about LG’s newest products but to do it in a creative way that immersed fans and made them feel like they were being recruited by a Division 1 Men’s basketball program.

The experience started with LG recruits registering for RFID wristbands that would link to the recruits’ Facebook and Twitter profiles for social image sharing. After getting a wristband, recruits were taken into the player’s lounge which was outfitted with leather couches and a bevy of LG products such as a touch-screen game table, LG’s new refrigerator, LG’s Music Flow speakers, as well as LG’s new curved OLED TV’s.

From the player’s lounge recruits were guided into the locker room which featured glossy oak lockers and jerseys to mimic a traditional basketball locker room. LG also placed their newest washing machines in the locker room, which were customized to become a mini basketball shooting game, creating a heated battle between recruits to see who could make the most shots.

From the locker room, LG took recruits to a practice gym that had 25 LG G3 smartphones set up to capture the consumers doing their best dunk in 4K resolution. Consumers could then get a replay of their dunk in the film room, which featured a 105-inch LG Ultra HD 4K TV.

LG concluded the experience for its recruits by taking them through the Hall of Champions which had a custom-built digital prize wheel, controlled by LG’s gesture control TV remote. Depending on what the segment of the prize wheel the recruit landed on, they could take away a microfiber cloth, lanyards with ticket holders, compression sleeves, sweatbands, and even a $50 Lowe’s gift card.

Why LG’s NCAA Final Four Fan Fest Experience Worked – The Pineapple View:

  • LG created an immersive experience and engaged with its audience in a way that was relevant with the NCAA Final Four tournament and the company’s many product lines. LG transformed the environment so well that it actually seemed like the consumers were actual recruits being touted along through a sports program’s official athletic facility. This experience made the audience much more receptive to LG’s messaging and brand.
  • LG utilized its digital product technology to create a digital conversation at the experience and then continue the conversation well after consumers left the activation. The RFID wristbands were an excellent way to collect consumer information and ignite social sharing without being intrusive and pushy. Through the NFC technology of the wristband, the photos and videos everyone took would automatically be posted to social, which made it easy for consumers to post and allowed LEG to track all the interactions.

Overall, we believe LG did an excellent job of creating an interactive experience that excited its consumers and left them with memories that they will be talking about for several years. By interacting with its target audience in a meaningful and relevant way, LG is able to build new associations with its brand which helps in emotionally connecting the LG brand with the consumer. The connection established between potential consumers and the LG brand also lead to an increased likelihood in making an LG purchase, which is the ultimate goal of this experiential activation.

Interested in working with us?

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