MUSIC FESTIVALS

NATIONWIDE

THE SETUP

As the world’s largest and most well-known collection of electronic music festivals, Insomniac sought help producing vendor villages for 15 of their biggest festivals across North America.

Insomniac Stage at night with fireworks

STRATEGIC APPROACH

Vendors were identified and vetted to ensure alignment with the Insomniac brand before they were contacted. The Pineapple Agency then handled coordinating on-site production and logistics, and insurance, and payment processes.

EXECUTION

The Pineapple Agency established Insomniac’s first ever vendor villages, and continues to do so. Over the course of the years, we have reached out to thousands of leads and have subsequently contracted more than 600 vendors.

As a result, we have established lasting relationships with festival vendors who continuously choose to engage in the show.

On site, The Pineapple Agency manages the production and logistics for the entire vendor village, coordinating with the internal site operations team and our  various vendors. to create a profitable and enjoyable experience for vendors and an engaging and entertaining area for guests.

RESULTS

70 vendor villages

600 vendors contracted

1,150,000+ attendees

 

Tradeshow booth with logos of brands we work with

TRADESHOW BOOTHS

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TRADESHOWS

NATIONWIDE

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TRADE SHOW SERVICES

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The Pineapple Agency works with B2C, B2B, and DTC brands on trade show booths, vendor footprints, and sponsorship footprints of all sizes and shapes. While we call them 'booths', we pride ourselves in creating experiences that are so much more than 'just a booth'. Our services cover A-Z creative, renderings, sourcing, fabricating, and on-site set up, maintenance, operations, tear-down and freight/shipping.

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STRATEGIC APPROACH

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]As with all of our projects,  we start the process by working closely with your team to understand how the trade show or event presence fits into your overall marketing strategy. From there, we'll either make suggestions from your creative vision or we can start from scratch and identify a creative direction that will help you exceed your goals. On the logistical side, our team brings many years of production and fabrication experience which translates into streamlined processes, faster builds, and higher quality production. Rest assured that we will be tuned into all details including environmental layout, branding, size and specifications, premium building materials, and convenience of storage and transportation.  We love good design. But we also know that there is much more to a trade show booth than aesthetics. Our booths are beautiful but strategic, functional but interactive, unique but easy to set-up, and engaging but sturdy.[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18406" css=".vc_custom_1546550556350{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="19041,19040,19042,19029,19032,19028,19047,19034,19035,19039,19031,19036,19033,19037,19030,19043" img_size="1200x600" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546904934{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]

Want to Work Together?

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WE'D LOVE TO HEAR FROM YOU

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FRESH COAT MURAL FESTIVAL

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FRESH COAT MURAL FESTIVAL

LOS ANGELES, CA

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THE SETUP

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Hansen’s soda is all about individuality. In a market filled with high fructose corn syrup and other synthetic sweeteners Hansons uses 100% real cane sugar. To celebrate the uniqueness of the Hansen’s brand and creativity or their flavors, Hansen’s along with LRXD wanted to host an event in downtown Los Angeles that would encourage creativity, individuality, and community.

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STRATEGIC APPROACH

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After many strategic sessions, the idea for the first ever Fresh Coat Mural Festival was born. The event would be a free one-day festival in the downtown LA Art District for people of all ages to come eat, drink, and enjoy live music and art. We hoped that immersing people in the festival would encourage them to embody the Hansen’s brand and to #findtheiroriginal.

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EXECUTION

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The Pineapple Agency located the perfect block in DTLA and began the complicated and time consuming process of permitting through the city. We then curated the music and street art line-up, booking five national acts including RJD2, Poolside, and Viceroy and 12 of the top most influential graffiti artists in the world to paint murals for the festival. We also partnered with Food Beast to curate finger-licking food truck selection. Each food truck incorporated a different Hansen’s flavor into their special dishes.  

We fabricated custom art installations, a one of the kind “Hansen’s House” lounge for participants to relax in, and branded yard games throughout the block.  The festival was an amazing way for Hansen’s soda to give back to their loyal fans and bring the community together.

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RESULTS

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7500 attendees

22,000 cans of Hansen's soda given away

300,000+ social media impressions

 
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Want to Work Together?

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WE'D LOVE TO HEAR FROM YOU

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Want to Work Together?

WE’D LOVE TO HEAR FROM YOU