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The Ask

Fjallraven approached TPA to manage and execute a two-day virtual sales summit highlighting their Spring 2022 clothing and accessory line.

The Goals

  • Showcase the products in a skillful manner
  • Engage with the audience
  • Record the summit for later use
  • Set up a temporary studio with professional lighting, cameras, and audio gear
  • Produce the event top to bottom, including managing the run-of-show and working with in-house talent and staff to execute

Thought Process

TPA wanted to ensure that the event was efficiently managed and captured with top-tier equipment over two days. In addition, TPA set up the studio to showcase the product and allow participants to interact with presenters in real-time. Once edited, the footage was shared with sales representatives around the country.

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76
virtual event participants
9
breakout rooms
10
sessions
1
satisfied client

Live Stream

Video Production + Studio Setup

Technical Production

Execution + Logistics

Account + Project Management

Video Editing + Content Creation

Give It Your Best Shot

Drive the results you want with your next brand activation.