OrsDEN | The Pineapple Agency
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OrsDEN Colorado Ski and Snowboard Expo Booth


Orsden reached out to The Pineapple Agency wanting to elevate their trade show presence from a 10×10 pop-up tent to something more luxurious and in line with their brand.

The Pineapple Agency wanted to produce a booth that not only stood out among the other booths but featured the product in an alluring way, while reinforcing the Orsden brand.

The Challenge

Strategize and produce a 10×10 trade show booth for a
new luxury ski brand, Orsden, that differentiates itself from the hundreds of other booths at the Colorado Ski and Snowboard Expo. In addition the booth needed to be used for years to come.


We began with ideating a way to custom fabricate the booth so that it reflected the brand and would be wildly creative. From our ideation session, and using a play off of our clients name, the OrsDEN was born.

The OrsDEN is a cozy, mountain den that is any apres skiers dream. Using blue stain pine for the walls and floor, a lodge feel was created. We equipped the OrsDEN with custom product displays, a fireplace, a fitting room with a mirror, a place to sit, and of course, a hot chocolate bar. We outfitted the booth with vintage skis, branded imagery, a beautiful modern rug, and i-pad on a stand for data capture and contest entry. We really maximized the small footprint.

We also had a custom costume made and staffed a brand ambassador to dress as the Orsden polar bear mascot to walk around the show and bring shoppers into the booth. The Orsden bear was a hit and everyone wanted a picture with him.

The OrsDEN was a massive success. Not only did our client sell more product than they ever had at a trade show before, but they got a ton of industry buzz. Shoppers came from all over the trade show just to see the booth and try some hot chocolate. Many participants from the Ski and Snowboard Expo told our client it was the prettiest trade show booth they had every seen! OrsDEN collected 326 emails and did over $7,500 in sales at the expo.