UNDER ARMOUR #DRONEDROP

SAN FRANCISCO, CA

THE SETUP

In a product category saturated with over-the-top advertising, Under Armour wanted to do something that would separate them from the pack. They wanted an activation that was futuristic, awe-inspiring, and that had never been done before – something that would catapult the new Steph Curry sneakers to the forefront of the consumer’s minds.

Yacht in San Francisco with UA Curry branding

STRATEGIC APPROACH

The Pineapple Agency decided that utilizing drones would create the buzz that Under Armour was looking for. TPA partnered with the top drone pilots in the country and came up with a plan for a digital scavenger hunt that would deliver limited edition Curry 4 sneakers directly to the consumer’s feet.

EXECUTION

On a wildly windy day in December The Pineapple Agency launched ten drones off a yacht in the San Francisco Bay. The yacht rocked and weaved as the drones took off into the air carrying sneakers. Meanwhile, fans took to our custom digital platform to uncover the hidden drop zones that were sprinkled throughout the San Francisco area. Guests arrived at the drop zones to place their sneaker orders on iPads that sat in custom branded phone booths. Within minutes the sneakers rounded the horizon and the drones dropped the sneakers directly to the fan.

RESULTS

16,000,000 social media impressions

119,000,000 media impressions

30 pairs of sneakers delivered

25,000 emails captured

2500 fans at landing zones

Won Gold at EX Awards

TRADESHOW BOOTHS

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TRADESHOWS

NATIONWIDE

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TRADE SHOW SERVICES

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The Pineapple Agency works with B2C, B2B, and DTC brands on trade show booths, vendor footprints, and sponsorship footprints of all sizes and shapes. While we call them 'booths', we pride ourselves in creating experiences that are so much more than 'just a booth'. Our services cover A-Z creative, renderings, sourcing, fabricating, and on-site set up, maintenance, operations, tear-down and freight/shipping.

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STRATEGIC APPROACH

[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]As with all of our projects,  we start the process by working closely with your team to understand how the trade show or event presence fits into your overall marketing strategy. From there, we'll either make suggestions from your creative vision or we can start from scratch and identify a creative direction that will help you exceed your goals. On the logistical side, our team brings many years of production and fabrication experience which translates into streamlined processes, faster builds, and higher quality production. Rest assured that we will be tuned into all details including environmental layout, branding, size and specifications, premium building materials, and convenience of storage and transportation.  We love good design. But we also know that there is much more to a trade show booth than aesthetics. Our booths are beautiful but strategic, functional but interactive, unique but easy to set-up, and engaging but sturdy.[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18406" css=".vc_custom_1546550556350{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="19040,19041,19042,19029,19032,19028,19047,19034,19035,19039,19031,19036,19033,19037,19030,19043" img_size="1200x600" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546904934{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]

Want to Work Together?

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WE'D LOVE TO HEAR FROM YOU

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FRESH COAT MURAL FESTIVAL

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FRESH COAT MURAL FESTIVAL

LOS ANGELES, CA

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THE SETUP

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Hansen’s soda is all about individuality. In a market filled with high fructose corn syrup and other synthetic sweeteners Hansons uses 100% real cane sugar. To celebrate the uniqueness of the Hansen’s brand and creativity or their flavors, Hansen’s along with LRXD wanted to host an event in downtown Los Angeles that would encourage creativity, individuality, and community.

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STRATEGIC APPROACH

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After many strategic sessions, the idea for the first ever Fresh Coat Mural Festival was born. The event would be a free one-day festival in the downtown LA Art District for people of all ages to come eat, drink, and enjoy live music and art. We hoped that immersing people in the festival would encourage them to embody the Hansen’s brand and to #findtheiroriginal.

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EXECUTION

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The Pineapple Agency located the perfect block in DTLA and began the complicated and time consuming process of permitting through the city. We then curated the music and street art line-up, booking five national acts including RJD2, Poolside, and Viceroy and 12 of the top most influential graffiti artists in the world to paint murals for the festival. We also partnered with Food Beast to curate finger-licking food truck selection. Each food truck incorporated a different Hansen’s flavor into their special dishes.  

We fabricated custom art installations, a one of the kind “Hansen’s House” lounge for participants to relax in, and branded yard games throughout the block.  The festival was an amazing way for Hansen’s soda to give back to their loyal fans and bring the community together.

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RESULTS

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7500 attendees

22,000 cans of Hansen's soda given away

300,000+ social media impressions

 
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Want to Work Together?

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WE'D LOVE TO HEAR FROM YOU

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Want to Work Together?

WE’D LOVE TO HEAR FROM YOU