Pop-up shops have been a rising phenomenon for all types of brands for the fun and flexibility they offer. Brands that are primarily e-commerce can test the experience of a physical retail shop without the long-term commitment; other companies that already have a permanent location can set up a temporary shop at events, or collaborate with local communities or other businesses to expand their reach.

With video and experiential marketing growing by double-digit percentages year-over-year, now is the time to get ahead of the curve instead of playing catch up. Check out these hard-hitting stats for more insights.