Blue Sky Farm-to-Table Dinner

A Colorado Farm-To-Table-Dinner

Blue Sky soda, a Coca-Cola brand, wanted to make a splash with influencers in Colorado to grow brand affinity and loyalty. The goal was to create authentic and lasting relationships with influential Colorado personalities, and utilize their widely followed social channels to share content, thus amplifying the messaging far and wide. To help the brand accomplish these goals, we sourced a breathtaking, photo-worthy venue and invited 75 local influencers for a night of curated food, drinks, and community sponsored by Blue Sky all-natural soda.

The Perfect Venue

We set out to find the perfect venue for a farm-to-table dinner on a Wednesday night in July. After numerous site visits, we booked the Lyons Farmette, a beautiful farm in Lyons, Colorado complete with herbs, flowers, vegetables, chickens, alpacas, and honey bees. The farm served as a magical and idyllic setting for Blue Sky’s influencer event.

#RootedInReal Food + Beverage

We hand-selected and invited a group of 75 influencers local to Colorado that included bloggers, musicians, and professional athletes. In order to create a unique experience, we hired Justin Brunson, one of Colorado’s top chefs, and Nate Camelio, one of Colorado’s top mixologists to drive the culinary offerings and drink pairings. Chef Bunson created an six course farm-to-table menu with ingredients sourced from Lyons Farmette while master mixologist, Nate, was slinging custom cocktails using Blue Sky soda.

That Big Blue Sky

Lyons Farmette was gracious in allowing us to enhance the experience further with Blue Sky branding and farmhouse style decorative elements throughout the grounds. We custom fabricated a Blue Sky Soda mobile vehicle which served as the bar. While the food and drink was the star of the night, we planned experiences for the guests that included a scavenger hunt, live music performance, trivia with Chef Brunson, and all-access farm tours with llama petting!

100

attendance

1,000,000

social media impressions

new brand loyalists