Maintaining brand authenticity in the time of COVID-19
In the midst of the COVID-19 pandemic, brands are having to reassess their core values and quickly adapt to their customers and clients who have suddenly been thrust into homebound living.
As a brand and an entity, what could you be communicating with these people at home who are looking for places to focus their attention?
Do you have something positive to say?
Would simply being present be the thing your audience needs right now?
How should you communicate to the world while being comforting, engaging and compassionate?
Download this e-Book for a quick look at how to ensure that you are maintaining brand authenticity during this COVID crisis.