The Pineapple Agency was asked to co-produce the world’s largest craft brewer and chef pairing event. The internal BruFrou team was hoping to elevate their festival, improve attendance, and make the experience more memorable and worthwhile for guests — lucky for them, we know a thing or two about that!
With TPA’s involvement, we elevated the experience on all levels from the entertainment to the venue by working hand in hand with our partners to create the most exciting culinary event foodies, families and beer enthusiast could be proud of.
We assisted in hand picking and curating all of the 120 chefs and brewers and curated 80 culinary pairings from Colorado’s best restaurants and hottest breweries. Our major updates included introducing an impressive lineup of five national touring bands, and a buzz worthy, new outdoor location in the heart of Denver.
The festival ended up selling more than 5,000 tickets which made it a record-breaking year for BruFrou. On a gorgeous summer day in July, guests enjoyed a day filled with beer, incredible food, and live music. The music lineup included The Mowgli’s and Horseshoes and Hand Grenades to name a few. It culminated in a performance from Zach Deputy that had guests staying well past ‘last call’ to enjoy the music!
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