BMA Colorado Gold Key Awards Best of Show (B2B)
BMA Colorado Gold Key Awards Best Experiential Program
BMA Colorado Gold Key Awards Best Results
Hansen’s soda is all about individuality. In a market filled with high fructose corn syrup and other synthetic sweeteners, Hansen’s uses 100% real cane sugar. To celebrate the uniqueness of the Hansen’s brand and creativity of their flavors, Hansen’s wanted to host an event in downtown Los Angeles that would encourage creativity and individuality within the community.
Our production team located the perfect block in DTLA and began the complicated and time consuming process of permitting through the city. We curated the music and street art line-up, booking five national acts including RJD2, Poolside, and Viceroy and 12 of the most influential graffiti artists in the world to paint murals for the festival.
We also partnered with Foodbeast to curate an impressive food truck selection. Each food truck incorporated a different Hansen’s flavor into a special dish. The Pineapple Agency fabricated custom art installations, a one-of-a-kind “Hansen’s House” lounge for participants to relax in, and branded yard games for more activation points down the block.
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