The Official Beer Sponsor

The stadium experience is an integral part of attending an NFL game. Every stadium across the country has parking lots where fans gather as soon as the gates open for barbecue, beer, and camaraderie. Even as stadiums become increasingly upscale, tailgates remain a grassroots, fan-centric part of football Sundays. Through creative planning and logistical know-how, The Pineapple Agency put over 14,000 beverages into fans’ hands over the course of the 2019 season at Empower Field at Mile High, home of the Denver Broncos.

Empower Field did not make tailgate load-in or load-out process easy because of stadium rules, but The Pineapple Agency worked tirelessly with Bud Light and local vendors to facilitate a seamless fan experience. We achieved our goal of producing the ultimate sponsored Denver Broncos party, all while preserving the casual, fan-centric atmosphere that makes tailgates worth showing up early for.

You’re in broncos country

Through a series of high-energy tailgates, Bud Light and The Pineapple Agency reached 6,400 fans during the 2019 Denver Broncos’ season. We produced the ultimate stadium experience with plenty of Bud Light swag and immersed each fan in the Broncos team spirit. Popping the tab on over 14,000 Anheuser Busch-brand beverages helped keep the atmosphere light, while the special guests from The Bachelor franchise, Bud Knight Medieval Troop, photo moments, parking lot games, inflatable castle, and casual feel made the Bud Light x Broncos Stadium Activation the ideal pre-game scenario. The Pineapple Agency enjoyed having the opportunity to do what we do best: a mix of creative, strategy, production and logistics, and a whole lot of fun with our client.

bud light castle
bud light castle
6,400
tailgate attendees
14, 400
Bud Light beverages served
48
field access tickets given away
1,000
photos taken in photo booth
100,000
social media impressions
5,000
free meals served

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