The Official Beer Sponsor
The stadium experience is an integral part of attending an NFL game. Every stadium across the country has parking lots where fans gather as soon as the gates open for barbecue, beer, and camaraderie. Even as stadiums become increasingly upscale, tailgates remain a grassroots, fan-centric part of football Sundays. Through creative planning and logistical know-how, The Pineapple Agency put over 14,000 beverages into fans’ hands over the course of the 2019 season at Empower Field at Mile High, home of the Denver Broncos.
Empower Field did not make tailgate load-in or load-out process easy because of stadium rules, but The Pineapple Agency worked tirelessly with Bud Light and local vendors to facilitate a seamless fan experience. We achieved our goal of producing the ultimate sponsored Denver Broncos party, all while preserving the casual, fan-centric atmosphere that makes tailgates worth showing up early for.