The flagship formula that started an industry
At the height of growing CBD popularity, one brand had already begun their mission of bettering the planet and its people through a product that helped those seeking peace in mind, body, and soul. Charlotte’s Web was certainly well-known in the industry but the team needed help enhancing their trade show presence.
Pineapple creatives created a strategy that focused on representing the brand holistically and ultimately conveying a sense of relaxation and self care. We fabricated the booth out of a distinct mix of natural looking materials to bring to life the Colorado aesthetic. We built a Zen Lounge with a backlit mountain backdrop, foliage, tree stump seating, and a realistic faux bonfire created a relaxing and earthy environment. Guests were invited to put on noise cancelling headphones to fill their ears with forest sounds. Meanwhile, outside the Zen Lounge, brand ambassadors facilitated sampling, snapped photos of guests, and chatted with fans and potential new clients.