In order to bring awareness to the newest additions of its Orgasm blush collection, NARS Cosmetics launched a global experiential campaign dubbed The Orgasm Tour. The Pineapple Agency worked on the New York City leg of the tour.
We worked on a piece of the tour in New York City designing and fabricating tour buses that took sweepstakes winners from the city to the Hamptons for an exclusive launch party. Additionally, we secured food vendors and created custom menus and food truck wraps for the event. We also planned and executed the experiential consumer journey that allowed visitors to have a professional makeover with the new blush products.
The tour went global hitting nine European countries. It was also supported by an influencer campaign with leading beauty bloggers and vloggers.
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