While The Pineapple Agency may be headquartered in Mile High City and Broncos Country, we were thrilled to work with RED Interactive Agency to produce a Super Bowl LIII party for Under Armour at their brand house in Boston following the New England Patriots’ win in 2019.
RED needed an experiential partner that could activate quickly. Due to the unpredictability of playoff football, we didn’t get the go ahead until two days before the activation.
We got to work planning the entire experience – from designing signage to securing last-minute printers, vendors and more. On the day of the event, thousands of attendees flocked to the UA Brand House for elevated stadium eats, hot chocolate dispensed out of backpacks, personalized branded posters, shareable photo ops in a custom photo-booth, DJ’ed tunes, and a huge celebration of the Patriots’ victory.
Watch recap here