Canvas Credit Union helping you do life

Our client Canvas Credit Union prioritizes community over everything. The credit union genuinely enjoys giving back to and getting involved with their community. Over the past several years, The Pineapple Agency, alongside Duet Media, has been tasked with creating and executing Colorado-based experiential activations that embody their core values.

With Canvas’ main tagline being ‘Helping you afford life’, our 2019 campaigns involved activations that showed consumers that Canvas was more than just a credit union and that Canvas also wanted to help people DO life.

Pedi cabs, cookies, and Canvas Credit Union

The Pineapple Agency outfitted pedicabs with custom Swag, cookies & a branded graphic wrap to pick guests up from the Denver Home Show and take them to their cars in the parking lot. This activation gave a ton of brand awareness to Canvas and helped out locals in their community – giving rides to the elderly, parents with small kids, and people with dogs. The pedi cab activation spanned over two days.

pedi cab rides given

Finding your center and your community

Canvas Credit Union has a large presence in Fort Collins with the families and students there — most recently acquiring naming rights to the CSU football stadium, now Canvas Stadium. The Pineapple Agency organized a free yoga event on the field of the stadium where a well known Yogi lead a class on a beautiful sunny day.

The next weekend we hosted another yoga event in Castle Rock, CO, and had another successful turnout of eager yogis. Both events handed out custom branded yoga mats, swag, and treats.

yogis attended