CBW Celebrates National Dog Week

Camp Bow Wow, the nation’s largest doggy daycare chain has established themselves as the go-to for daycare, boarding, and dog training in the United States. With over 160 franchise locations throughout North America and still growing, Camp Bow Wow wanted to celebrate responsible pet ownership #NationalDogWeek.

We proposed hosting multiple events across the country on the same weekend to increase momentum, engagement and media pick up. The events would be free, family and dog friendly, and would showcase all of Camp Bow Wow’s offerings.

#GIVEAFETCH

After thorough market research, we chose to activate in Cleveland, Denver, New Jersey, Dallas, and Atlanta which were the five locations with the biggest concentration of Camp Bow Wow franchises in the country. The two-day events included meet and greets with dog influencers, training demonstrations by CBW trainers, treat and toy vendors, food trucks, dog adoptions with local shelters, caricatures, the tennis ball gum ball machines, and a WHOLE lot of tail wagging.

Tennis Ball Heaven

The highlight of the #GIVEAFETCH events were 8-foot tall gum ball machines that dispensed tennis balls after snapping a photo of people and their pups. The Pineapple Agency engineered and fabricated these gum ball machines as a unique element that created fun and interactive moments at the events.

Photos were instantly sharable to social media which made the humans happy and the dogs were even happier with their new tennis balls from the magic gum ball machines.

5
cities
60
dogs adopted
1,600
tennis balls dispensed
6,000
social media entries
3,000,000
social media impressions
1,000
attendees

Impawsible Fun

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