Your Experiential Marketing – How Involved Should They Be?
How Involved Should Your Experiential Marketing Agency Be?
If your company is considering hiring an experiential marketing agency you have already determined a few things: 1. You want to reach your target market by breaking through the clutter of digital and/or traditional marketing. 2. You want to bring your brand to life in a meaningful way that really connects with your audience. 3. You might not have the capabilities or bandwidth to strategize, produce, and implement an engaging activation or experience that leaves the audience wanting to share your brand with the whole world.
If you’ve come to the realization that experiential marketing is something that can take your company to the next level, but you don’t know how to integrate that with your existing internal and/or external marketing teams, DON’T WORRY!
An experiential marketing agency can be involved with your company’s current strategy as much or as little as you want.
The agency can be a full-service extension of your internal marketing team, assisting with strategy, ideation, planning, production, implementation, or just be involved with those pieces individually. If you already have a strategy in place, but don’t have the capabilities to execute the strategy, an experiential agency can simply execute and implement.
One of the questions we get asked most by our clients is: “how does The Pineapple Agency work with our internal and external marketing teams?” Around the office, we like to say that we “play well in the sandbox with others.” This is our way of saying that we can be extremely nimble and flexible, and can work with other agencies and teams in a variety of ways. If an experiential marketing agency is unable or unwilling to to collaborate with established internal or external teams, it could be a red flag.
In most of our projects, we are responsible for the full experiential activation: strategy, ideation, planning, production, and implementation. To complement our campaigns we also do video production, social media strategy, design, and traditional media, and staffing in-house. We pride ourselves on working well with internal teams so that the experiential activation we are creating is an on-brand, cohesive experience that aligns with the client’s existing marketing activities. No one knows your brand better than you do.
If your company already has an external agency partners, such as a digital marketing or public relations agency, we also work with those partners as closely as possible to fully integrate the experiential activation, so that the campaign has the greatest reach and effectiveness to ultimately meet our clients’ goals.
For some of our other clients who already have an experiential strategy in place, we act as the producers of the event and we utilize our connections, knowledge, and experience to make the activation go off without a hitch. In situations where the only thing missing from an activation are brand ambassadors, our staffing services allow us to be the last piece to a client’s puzzle, providing quality staff that can bring the activation to life.
We are comfortable working in any capacity with our clients and we always operate with the same goal extending across all of our projects: create an immersive experience or activation that brings our client’s brand to life, maximizes ROI, and creates lifelong customers/followers.