MICHELOB ULTRA #ULTRASHOT
FORT COLLINS, CO
OVERVIEW
Anheuser Busch contacted The Pineapple Agency looking for a partner to produce an epic contest at the AB Brewery in Fort Collins. The concept – let civilians hit a golf ball off the brewery roof for a chance to hit a target 240 yards away and win $95,000.
STRATEGIC APPROACH
The big challenge was figuring out how to execute this contest in and around the brewery without disrupting normal operations. The Pineapple Team began with site visits, designing site maps and layouts to establish the consumer flow through the brewery. Next, we began designing the creative elements – from the landing zone, to the inflatable, to driving structure, to the signage, to the players lounge.
EXECUTION
The day of the event was kicked off by local celebrities and professional golfers who each got to hit several balls for charity and the chance to win free beer for all of the attendees at the TPC Tournament. After several tries, professional golfer, David Duvall was successful. Next, the event was opened up to the public. Civilian after civilian took their shot, proving just how difficult it was. That is, until lucky #13 took a clean swing and bounced it directly onto the center of the target, securing $95,000, glory, and a foamy Michelob Ultra victory shower.
RESULTS
Hundreds of balls hit
One $95,000 winner
Millions of social media impressions
Local and nation coverage
TRADESHOW BOOTHS
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TRADESHOWS
NATIONWIDE
[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_column_text css_animation="fadeIn" el_class="light-blue"]TRADE SHOW SERVICES
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]The Pineapple Agency works with B2C, B2B, and DTC brands on trade show booths, vendor footprints, and sponsorship footprints of all sizes and shapes. While we call them 'booths', we pride ourselves in creating experiences that are so much more than 'just a booth'. Our services cover A-Z creative, renderings, sourcing, fabricating, and on-site set up, maintenance, operations, tear-down and freight/shipping.
[/vc_column_text][vc_single_image image="18118" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]STRATEGIC APPROACH
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]As with all of our projects, we start the process by working closely with your team to understand how the trade show or event presence fits into your overall marketing strategy. From there, we'll either make suggestions from your creative vision or we can start from scratch and identify a creative direction that will help you exceed your goals. On the logistical side, our team brings many years of production and fabrication experience which translates into streamlined processes, faster builds, and higher quality production. Rest assured that we will be tuned into all details including environmental layout, branding, size and specifications, premium building materials, and convenience of storage and transportation. We love good design. But we also know that there is much more to a trade show booth than aesthetics. Our booths are beautiful but strategic, functional but interactive, unique but easy to set-up, and engaging but sturdy.[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" parallax="content-moving" parallax_image="18406" css=".vc_custom_1546550556350{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 6em !important;padding-left: 4em !important;}" el_id="slider"][vc_column][vc_images_carousel images="19040,19041,19042,19029,19032,19028,19047,19034,19035,19039,19031,19036,19033,19037,19030,19043" img_size="1200x600" autoplay="yes" wrap="yes"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544301237505{background-color: #191c23 !important;}" el_id="post-list"][vc_column][na_posts_grid style="mega-post-carousel3" height="400px" img_padding="0" grid="2" excerpt="0" comment="none" catg="none" txtclr="#ffffff" dateclr="#ffffff" descclr="#ffffff" settings="size:2|order_by:date|order:ASC|post_type:post|categories:5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" el_id="view-all-projects" css=".vc_custom_1542842993551{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #80bfc0 !important;}"][vc_column][vc_btn title="VIEW ALL PROJECTS" style="custom" custom_background="#80bfc0" custom_text="#ffffff" shape="square" link="url:%2Fexperiences%2F|title:VIEW%20ALL%20PROJECTS||"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" full_height="yes" equal_height="yes" parallax="content-moving" parallax_image="18379" el_id="contact" css=".vc_custom_1546546904934{padding-right: 10% !important;padding-left: 10% !important;}"][vc_column][vc_column_text css_animation="fadeIn"]Want to Work Together?
[/vc_column_text][vc_column_text css_animation="fadeIn"]WE'D LOVE TO HEAR FROM YOU
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FRESH COAT MURAL FESTIVAL
[vc_row full_width="stretch_row_content_no_spaces" full_height="yes" parallax="content-moving" parallax_image="18400" el_id="home-hero" css=".vc_custom_1546550280896{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;background-image: url(/wp-content/uploads/2018/11/Asset-41-1-e1541626330492.png?id=98) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_column][vc_column_text css_animation="fadeInUpBig"]
FRESH COAT MURAL FESTIVAL
LOS ANGELES, CA
[/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1544763884472{padding-top: 6em !important;padding-right: 10% !important;padding-bottom: 4em !important;padding-left: 10% !important;background-color: #333843 !important;}" el_id="client-detail-section" el_class="max-width"][vc_column][vc_video link="https://www.youtube.com/watch?v=2Q8dPnrL-Ck" align="center" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]THE SETUP
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]Hansen’s soda is all about individuality. In a market filled with high fructose corn syrup and other synthetic sweeteners Hansons uses 100% real cane sugar. To celebrate the uniqueness of the Hansen’s brand and creativity or their flavors, Hansen’s along with LRXD wanted to host an event in downtown Los Angeles that would encourage creativity, individuality, and community.
[/vc_column_text][vc_single_image image="18101" img_size="full" alignment="center" onclick="link_image" css_animation="fadeIn"][vc_column_text css_animation="fadeIn" el_class="light-blue"]STRATEGIC APPROACH
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]After many strategic sessions, the idea for the first ever Fresh Coat Mural Festival was born. The event would be a free one-day festival in the downtown LA Art District for people of all ages to come eat, drink, and enjoy live music and art. We hoped that immersing people in the festival would encourage them to embody the Hansen’s brand and to #findtheiroriginal.
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="light-blue"]EXECUTION
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]We fabricated custom art installations, a one of the kind “Hansen’s House” lounge for participants to relax in, and branded yard games throughout the block. The festival was an amazing way for Hansen’s soda to give back to their loyal fans and bring the community together.
RESULTS
[/vc_column_text][vc_column_text css_animation="fadeIn" el_class="grey"]7500 attendees
22,000 cans of Hansen's soda given away
300,000+ social media impressions