12 days ’til showtime
The Pineapple Agency, and RED Interactive decided to team up to build a pop-up retail experience that would premiere during the Warrior’s parade in Oakland, California. The pop-up needed to be in market two days after the Warriors won the finals. If the Warriors swept the series, this meant The Pineapple Agency would have just 12 days to secure and transform a location into a pop-up shop. The Warriors swept the finals and The Pineapple Agency jumped into production turning a construction zone into a retail store. The shop would only stay open two days to provide the feeling of true exclusivity.