Nike experiential marketing went big, crazy, and interactive with it’s latest retail design.
A pop-up retail store featuring LED exterior walls mysteriously popped up on a busy New York City street corner during the week of the 2015 NBA All Star Game in February.
The giant shoebox structure changed designs as the activation went on, drawing thousands of people into the pop-up retail store. The experiential design was created to promote Nike’s new smartphone app, SNKRS, which allows consumers to customize their shoe buying experience.
The inside of the retail store was outfitted with interactive screens allowing shoppers to customize their desired pair of shoes and then share that design on social media. For those customers wanting to purchase shoes, they could design custom sneakers (Air Force 1, Air Max, Foamposite, or Air Jordan’s) and then the shoes would be given to the customer through a custom sneaker vending machine.
The Nike experiential marketing pop-up store was a big hit in NYC even though it only lasted a week long, but don’t worry sneaker heads, you can see Nike’s giant shoebox in a city near you in the upcoming months as the company officially unveils the new smartphone app in late Spring.
Check out the Nike SNKRS Shoebox on Nike’s Instagram page: https://instagram.com/p/y_GSEdAUcu/