The fight against marine plastic pollution
Adidas and Parley had partnered for several years in a row for World Ocean Day but in 2018, they wanted to grow their impact. Coinciding with the release of its sustainability-focused shoe, Adidas wanted to publicize the Parley Run for the Oceans partnership, their up-cycled product line, and a digital fundraising running campaign to go along with their ocean sustainability efforts.
While working with the Adidas marketing and creative teams, we concluded that one of the best ways to draw attention to this cause and partnership was to commission a massive piece of experiential art and place it in a high traffic location near the ocean. We landed on the famous Santa Monica Pier and the rest was history.